Blog writing payment processing sites

Num. of articles: 2 per week
Words per article: 500-1000
Blog/website url: nationalach.com & paynetesecure.net
Information for the blog/website: informative and engaging blogs to attract leads
Topic: payment processing
Tone: Informal/Casual
Outline & Structure: meta/kw/titles with a catchy title for the blog overall
Conversational tone. For example, use the word "you" for a conversational style. Avoid using we, them or I. Create a conversation with the reader
Sub sections within the blog each with a catchy title and a few main points
Keep writing short and to the point, easy to understand
End the post with a summary and a question back to the reader
Prove your points with links within the article to reputable outside sources
Extensive research needed: yes
Extra notes: Our niche market is high volume, high risk payment processing to merchants in the US and globally. Knowledge of the industry would be quite helpful, although not necessary if you are a quick learner.

The blogs on our sites right now are informative, yet absolutely need impromvement ongoing.

Need a writer who knows how to write blogs in a style designed to get leads, not simply provide info.