Blog Content For Retailer of Planters and Garden Furniture

Our client is a manufacturer and retailer of planters and garden furniture for the consumer market,
operating within the UK.

Content:
We are looking to publish blog-style content to help demonstrate our expertise in the gardening,
garden design &; garden décor niche. Content would mainly focus around articles & how-to guides
but would also include listicles, industry news/events, case studies etc.

Similar content would include:
https://jysk.co.uk/blog
https://blog.primrose.co.uk/
https://www.yougarden.com/blog.htm
https://hub.suttons.co.uk/

Target keywords can be provided to help direct the theme of the content but article topics/titles will
be established with the successful candidate prior to writing, experience with similar content is
beneficial too.

Tone & Style:
Friendly and engaging – we are looking to provide practical and informative content so we want to
make sure the 'voice' doesn’t detract from the information being relayed.

Target Audience:
We are looking to appeal to:
Age: 40+
Male & Female
Professional, busy lifestyle
Concerned with garden/exterior aesthetics but not necessarily keen gardeners
Affluent to very-affluent home owners

Schedule:
We are looking for a new post to be published fortnightly with a total of at least 2 per month. These
will be specified in batches of 2 and confirmed by the 1 st of the month, with a deadline for delivery
by the 14 th of the same month.

Length:
Total word count will depend on the type of content being produced but in general will be ~750
words in length, this can be up to 1,000+ words for longer, in-depth articles or guides.