Blog and article writing for property co selling/renting properties in Dubia

Num. of articles: 5 per month
Words per article: 400 - 600
Blog/website url: http://www.allsoppandallsopp.com/
Information for the blog/website: Allsopp and Allsopp sell/rent/buy properties in Dubai
Topic: Property/real estate
Tone: Enthusiastic
Outline & Structure: COPY - BRIEF A&A_Dubai_

CLIENT: [Allsopp and Allsopp_Dubai]

For one of our clients [http://www.allsoppandallsopp.com/] we would like to brief you on the development of -

x1 monthly Community Guide (600 words)
x2 monthly blog (400 words)
x2 monthly presentations/articles (500 words)

Community Guides should focus on the following areas:
[Downtown Dubai, Dubai Marina, Arabian Ranches, Emirates Living] to start


Here is the template we would like you to follow -
Please note [Area] refers to one of the 4 areas above in the intro paragraph -

Intro para - Location of the area & short description summarising the area's features and residential options.

Living in [Area] Look & feel of the area.

Key local attractions & facilities for people living in [Area]

Shopping/ Going Out / Interesting things to do - entertainment, sports, places to eat and drink (for young professionals and families where appropriate]

Green spaces etc.

[Area] Property
Property types that can be purchased or rented in the area - Villas, townhouses, luxury apartments.

Type of residents the area attracts - Expats, single professionals, couples with children, Retired.

Popular streets & addresses - fetching highest prices for sold property or sought-after rental accommodation

Schools in [Area]

Positives of living in the [Area]

[Area] Transport. Access to City Centre from various locations in Dubai.

Short sentence/testimonial from happy resident or quote from reputable journalist regarding the [Area]


Blog - x2 per month (400 words)
Here are the types of topics we would like to cover - in line with past news:

Dubai property news (prices & demand, stats, predictions, market comment)
New developments & investments - Nakheel/ Emaar developers (news)
Allsopp & Allsopp business news
Dubai News - significant events, business news, shopping & retail etc.
Round-up articles - top areas/properties based on a topic: best views, best interior design, space & comfort, green spaces, featured properties of the month etc.


Presentations - Article x2 monthly presentations/articles (500 words)
Please see samples from the Allsopp & Allsopp UK company.
Some can be visually led too, as long as Common copywright applies for usage.


Keywords
Down town Dubai
Dubai real estate, Dubai property, Dubai properties, Dubai real estate agents
property for rent in Dubai, apartments/ villas for rent in Dubai


Dubai Marina
Palm Jumeirah, Palm Jumeirah villas/apartments/property (for sale/rent)
Al Barari, Al Barari villas, apartments/property (for sale/rent)

Arabian Ranches
DIFC. DIFC Dubai, DIFC offices/apartments/properties (for sale/rent)
Jumeirah Park, Jumeirah Park villas, properties, property (for sale/rent)

Emirates Living
Dubai Marina, Dubai Marina apartments/property/properties (for sale/rent)
Motor City, Motor City apartments/villas/property (for sale/rent)
Extra notes: Target audience:
25 year olds + male and female - Potential buyers/renters/landlords/sellers
Average salary: 35,000 AED +
They can easily afford the properties Allsopp and Allsopp sell/rent (See http://www.allsoppandallsopp.com/]
They are professionals working in Investment Banking, Financial Services, Automotive and property industries.
They watch western television programmes, mainly UK television.
They interact in person, via email and social media

Note: Please use plenty of descriptive words, while remaining informative and approachable to men and women considering buying/renting/selling a property in Dubai