600-700 blog article on "business continuity"

It should be about 600-700 words, and we need it to be the 'pioneer article' in the Business Continuity category. So it should explain what that is and why we need it. As well, please write it in a business IT tone. In terms of SEO, there's nothing specific, so feel free to generate some yourself.

Here is the website, for your reference: https://content.keepitsafe.co.uk/

Also it's rather urgent, as in needed by tomorrow morning (26th 10am BST), let me know if this is possible!