14 Lessons for our online courses on "Buzz creation and online reputation management"

Num. of articles: 14
Words per article: 4000
Information for the blog/website: The website caters to businesses and professionals who want to create a buzz about themselves and manage their online reputation
Topic: "Buzz" creation and online reputation management
Tone: Witty/Sharp
Outline & Structure: We need 14 lessons for our educational online courses on the theme of buzz creation and online reputation management.

These 14 lessons must be detailed and must provide in-depth analysis, insights that are not necessarily intuitive and examples by way of case studies of what other people and companies are doing online.

Our courses are paid courses and hence we need material in there that people cannot easily learn by intuition or "common sense" or by casual research and "googling"

Each lesson should contain text written by you plus supporting images, graphics, videos, links to case studies and examples etc.

The content should draw learners in and engage them while teaching concepts in a manner that is 'gamified' or 'storified' at places. Besides being interesting, the content should be well researched and factually accurate of course :)

Each lesson must be broken down into about 7-10 shorter sections to make it easier to read and digest. Special care must be taken to write enticing headlines and sub headings for each section in each lesson.

The start of each section and the start of each lesson will be used as "teasers" to attract new students to the course and special care must be taken to write these starting portions in a manner that shocks and/or reveals the introduction in the most interesting manner.

These starting intros to lessons and sections within the lessons will be visible to even those who have not registered for the course and must be such that it motivates and 'teases' them to join and register for the course in order to read the full lesson and full section.

The Lessons in "Buzz" creation and online reputation management are in the attached pdf file
Extra notes: All rights to the content will belong to us and this writing and content development assignment should be treated as a "work for hire" assignment. We may or may not credit your name as the content writer or developer and may also decide to use a pseudonym for the credit or use our company name as the developer.
We also reserve the rights to adapt and modify this content and even add to it to create new content for these courses and future courses.

Along with your proposals please give details of your expertise in this domain and also provide details on how you would approach this project and the style you would use. Please also include some brief samples of some small portions of our course so that we can take a decision to award the project to the best possible candidate.

We need writers and content developers very regularly for training courses and blogs and look forward to working with suitable persons in the long term too.