Press release and follow up calls
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£150(approx. $188)
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Description
Experience Level: Intermediate
I would like to write a press release, I have a rough draft but want to make it media worthy, the angle is about my shop becoming an exclusively Vegan shop - I want it to tie in the with Veganuary campaign. Which is about trying Vegan for a month during January. It's mostly people trying out Veganuary and a record breaking 100,000 people have signed up to it this year - but I am going to do it with my shop.
My main targets are Vegan press nationwide and local press in Salisbury. My dream list of publications is to have something on the Veganuary website, an article in Plant based news, the Vegan society, Vegnews, Huff post and the Guardian,
I would also like to target the Salisbury Journal, Valley news and spire FM and BBC south news.
There may be others I have not thought of and would be interested to hear your views and suggestions on where it is best to send it. I would rather target a few contacts and do it well.
I would prefer a personal service not just someone who is going to send it to so many on a list of and then hope for the best I would ideally like someone who will also make contact with the targeted journalists and do a follow up call with them too.
If this sounds like something you could do let me know.
Here are some links of pieces that have made it to press,
https://www.theguardian.com/sustainable-business/2014/nov/28/business-and-entrepreneurs-seize-opportunities-in-rise-of-veganism
http://metro.co.uk/2016/12/06/london-is-getting-its-first-entirely-vegan-fried-chicken-shop-6304674/
https://www.retaildetail.eu/en/news/food/why-veganism-poses-challenge-food-retailers
http://www.huffingtonpost.co.uk/maya-esslemont/vegan-news-stories_b_9283416.html
http://www.bbc.co.uk/news/uk-38506418
http://www.bbc.co.uk/news/av/uk-england-42516373/forest-green-rovers-the-vegan-football-club
My main targets are Vegan press nationwide and local press in Salisbury. My dream list of publications is to have something on the Veganuary website, an article in Plant based news, the Vegan society, Vegnews, Huff post and the Guardian,
I would also like to target the Salisbury Journal, Valley news and spire FM and BBC south news.
There may be others I have not thought of and would be interested to hear your views and suggestions on where it is best to send it. I would rather target a few contacts and do it well.
I would prefer a personal service not just someone who is going to send it to so many on a list of and then hope for the best I would ideally like someone who will also make contact with the targeted journalists and do a follow up call with them too.
If this sounds like something you could do let me know.
Here are some links of pieces that have made it to press,
https://www.theguardian.com/sustainable-business/2014/nov/28/business-and-entrepreneurs-seize-opportunities-in-rise-of-veganism
http://metro.co.uk/2016/12/06/london-is-getting-its-first-entirely-vegan-fried-chicken-shop-6304674/
https://www.retaildetail.eu/en/news/food/why-veganism-poses-challenge-food-retailers
http://www.huffingtonpost.co.uk/maya-esslemont/vegan-news-stories_b_9283416.html
http://www.bbc.co.uk/news/uk-38506418
http://www.bbc.co.uk/news/av/uk-england-42516373/forest-green-rovers-the-vegan-football-club
Dana B.
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Do you have the press release written or are you looking for that to be done too?
Dana B.02 Jan 2018Just to clarify, I have written a draft version, but would like guidance and a rewrite of it, as I'm not very good at writing copy.
I also have some contacts already of the local press and some details for vegan press.
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