Homepage Content Strategy for Travel & Review Platform

We are building a new global platform in the travel and hospitality space, combining verified reviews and bookings for restaurants, hotels, and experiences. Think of us as the next-generation alternative to Booking.com and TripAdvisor, with a stronger focus on trust, authenticity, and fairness for both users and businesses.

We are looking for an experienced marketing copywriter with UX/design insight who can:

Review our current homepage layout and content.

Suggest what to change/add/remove to make the homepage more effective.

Write strong, persuasive marketing copy that sells:

For guests/users → why they should trust us, book with us, and leave reviews.

For restaurants & hotels → why they should join our platform, what benefits they get, and how we’re different from Booking/TripAdvisor.

Responsibilities:

Audit our existing homepage design and text.

Provide layout/content recommendations for both guest-facing and business-facing homepages.

Write engaging, conversion-focused text that highlights our unique features:

Verified reviews (receipt/booking proof).

Trust system for both users and businesses.

Easy booking flow.

Tools for businesses to manage reputation and bookings.

Ensure the copy is clear, modern, and competitive with the biggest platforms.

Requirements:

Proven experience in sales/marketing copywriting (preferably travel, tech, or hospitality).

Ability to balance trust-building and persuasive writing.

UX/design awareness — understanding where content should sit for maximum impact.

Strong portfolio with examples of websites you’ve written for.

Deliverables:

Homepage copy for guests/users.

Homepage copy for business owners (restaurants/hotels).

Content layout suggestions (what sections to include, what to highlight first, where to add trust signals, etc.).

Budget: Open to offers (fixed price preferred).