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    High quality, engaging B2B white paper writer needed

    2363
    $$
    • Posted: 7 years ago
    • Proposals: 3
    • Remote
    • #949499
    • Archived
    Tom C.Rudi L.Bruno P. have already sent a proposal.
    • 1
    • 1

    Description

    Experience Level: Intermediate
    Estimated project duration: less than 1 week
    Num. of words: 4 - 5 pages
    Industry: Technology
    Topic: Working title of the white paper: Best practices for product marketing to drive product awareness and growth
    Tone: Formal/Professional
    Extra notes: Working title of the white paper: Best practices for product marketing to drive product awareness and growth

    Target Audience: CxO, VP of Marketing or senior marketing exec in hi-tech companies

    Potential sub-topics:

    1. Partnership between product marketing and demand gen teams
    2. Marketing automation technologies and challenges while developing campaigns
    3. Love/hate relationship sales and marketing teams
    4. Role of good content in driving leads
    5. Campaigns across multiple channels (e-mail, social, web, search) and integrated marketing
    6. Why product marketing and demand gen should work together and not in silos

    Example supporting data/research needed
    - Good B2B campaigns - success stories
    See case studies here: http://www.toprankblog.com/2015/03/20-b2b-content-marketing-examples/
    - Poorly designed/performed B2B campaigns

    Vijay D.
    Vijay D.
    0% (0)
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    Last project
    23 May 2022
    United States

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    2363
    $$
    Vijay D.
    Vijay D.
    0% (0)
    Projects Completed
    -
    Freelancers worked with
    -
    Projects awarded
    0%
    Last project
    23 May 2022
    United States

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