Clear & concise product descriptions for art prints

Num. of articles: 80
Words per article: 50
Product url: https://www.kingandmcgaw.com/prints/veebee/kate-moss-438544#438544::frame:880215_glass:770002_media:0
Details about the product: Rare posters and limited edition prints
Industry: Art and Design
Tone: Formal/Professional
Outline & Structure: We have 80 rare and limited products that require a description (less than 50 words each). Some need refreshing and some need writing. They need to be clear, succinct and academic. (www.kingandmcgaw.com/prints/rare-limited). Some will require a bit of online research to find out more about the rarity/ specialness of the print. Highlight in yellow any information you can’t find (e.g. paper weight).

The format of the description will be as follows:

Limited edition of ... / open edition in limited quantity / rare poster?
Any artist proofs
Signed, embossed or numbered
Published by
Printed by
Printing method
E.g. Lithograph, giclée (we don’t use the word inkjet),
Paper type (Somerset) and weight of paper (e.g. 300gsm)
E.g. Somerset 330gsm rag paper
Editorial line about artwork (not applicable for all prints
E.g. Produced for Galerie Claude Bernard in 1984 for the artist's exhibition 'Peintures, Aquarelles, Dessins Et Gravures'.


Example

Howard Hodgkin, Going for a walk with Andrew

Before:
This open edition of unsigned prints, proofed with artist's approval, was published by OvH in 1998. Multi-silkscreen on 380gsm rag paper, printed by Artizan Editions. Limited stock - fewer than 100 copies remaining.

After:
Open edition unsigned print, proofed by the artist Howard Hodgkin with a limited quantity of under 100 left. Published by OvH in 1998 and printed by Artizan Editions. Multicolour hand-printed silkscreen print on Somerset 380gsm rag paper.


Example

VeeBee, Kate Moss

Before:
Giclee print on Somerset Velvet 330gsm 100% cotton rag paper, hand-torn to image edge. Numbered and signed by the artist.

After:
Limited edition of 80, signed and numbered by the artist VeeBee. Published and printed by Harwood King. Giclée print on Somerset 330gsm rag paper with hand-torn edges. From VeeBee’s Halftone collection, this limited edition features fashion icon Kate Moss.
Extra notes: