Wix Expert to improve existing website: design and SEO
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Post a project like this- Posted:
- Proposals: 9
- Remote
- #2423632
- Expired
Description
In scope:
-Book an online clinic/consultation for an hour (calendar, on line bookings 24/7 / payment through paypal to be intuitive)
-Drop an email to enquire about the business and services and request about short/medium project. Contact details for Innovive to be more engaging
-Collaborate to the technical community database in the blog section (excel spreadsheet)
-Take out chat/members chat box (or justify the value/benefit of a chat element?)
-Create and manage appointments
-Automate email management
-Send data to a technical database that will be outside of the Wix system
-Modify the website to make overall usability improvements and page design changes (the WIX template are fixed once chosen, but one can modify them extensively with some work)
-Create SEO optimized and keywords focused Meta tags for all the pages of the website, and send them for my approval.
-Heading tags - Search relevant keywords (competitive landscape below), send them for approval, and optimize “Heading tags” for all the pages of the website with the targeted keywords.
-Image Tags (Alt Tags/Text) Attributes - create Image Alt tags for each respective image and optimize our targeting keywords in them (after approval).
-W3C Validate Errors - 310 W3C Errors and 37 Warning(s) to be fixed
-Install Bing Webmaster - tracking codes for Innovive website from their respective SEO accounts created for the marketing campaign of my website. Then put this code on my website and verify them with their respective accounts.
-Website speed optimisation: reduce the page load time and total page size, so that the website speed performance will get improved:
• Un-optimized images: I have found that the images on my website are un-optimized and don’t have specific image dimension. Resize and compress these images wherever it requires.
• Configure the entity tags for the components with misconfigured Etags.
• Compress some factors on the site with gzip compression and reduce their transfer size.
• Minify and combine CSS and JavaScript files to avoid page blocking.
• Leverage browser caching is poor on my site. Update the .htaccess file with respective Leverage browser caching code according to my site version.
-Mobile optimisation to make sure it is mobile friendly through the following:
• Leverage browser caching
• Eliminate render-blocking JavaScript and CSS in above-the-fold content
• Optimize images
• Minify JavaScript
• Reduce server response time Un-Optimized images
Structured data – Add markup to the pages so search engines can display it as a rich result. Paste JSON-LD code
-Design – Engaging and add call to action strategies
Pointers:
-Verifying Innovive Site With Google Search Console
- Indexing keywords correctly
-Optimisation of content and images to speed up the website
-Optimise 'page tags', heading tags and 'meta-tags', which will improve performance on SERP (search engine results pages) and help entice people browsing search engines to click onto your site.
-Adding Structured Data to the Site
-Optimize anchor text
-Heading tags
-Keywords
-View Page Source Code
-Traffic estimation
-Keywords density and Back links must be improved
-Slider instead of images
-Social media icon
-White spacing removal
-using AMP on mobile pages
-Include breadcrumb navigation
-Include html sitemap
-Include cookie notice
-Include my NAP details in a more engaging way
-Set-up Google local listing, google search console
-Generate and submit XML sitemap
-Review crawl errors and fix (4.4 errors)
-Review pages submitted vs indexed (ensure correct number submitted and most are indexed)
-Set geo target
-Review search analytics to ensure your chosen keywords are getting a good ranking and generating traffic (use this data for keyword research also on existing sites)
-Review HTML improvements report for duplicate meta data and canonical issues (fix issues that arise)
-Review links to your site and ensure this number is growing all the time from relevant high ranking sites (alternative tool to monitor and manage this is Open Site Explorer)
-Review server response time and website overall speed using Google Page Speed Insights – aim for 80/100 or over Server response time below 200ms
-Ensure all relevant pages can be indexed (Robot Txt file in GSC or review meta in code – handy Chrome Ad-On
Others
Say more in less. Cleaner. To the point. Direct CTA (call to action).
SEO:
• Keyword Research and Analysis
• Competitor’s Analysis
• Competitor’s Back-link list creation & Analysis
• Niche Research
Raphaelle O.
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Thank you for the invite. I have read your brief keenly and it seems SEO is of great importance to you. Considering this is the case, and the fact that you are after a professional site with much flexibility and scale-ability, wix is not the right platform for this. There are major hurdles that make wix week in SEO and rigid in design flexibility. Are you open to using a different platform?
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Hi Raphaelle, Can you give an indication of the budget you have for this project? Thanks
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Hi, I have gone through your requirements, but Wix CMS doesn't support such functionality. So the question is, are you willing to go with Wordpress on the same charges as it is most potent CMS yet easy to use?