GCLID dropping in Adwords - core Magento configuration issue and/or htaccess issue

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Alina S.Yannis P.Romain B. have already sent a proposal.
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Experience Level: Expert
General information for the website: Retailer
Description of requirements/features: "We have noticed the problem of in-correct attribution in Google Analytics because of the GCLID being dropped in Google Shopping ads and hence it is a discrepancy in terms of reporting the revenue in Adwords and Google Analytics. This needs to be investigated because there seems to be some core mis-configuration errors with re-writes and this needs to be fixed."

The problem we are having is that when a user on Google clicks on a shopping ad for our webstore, the GCLID drops which doesn't allow us to track the revenue generated by any google shopping campaigns in Google analytics. Even though we know the campaigns have been performing quite well,we are not able to visualise this accurately in Google Analytics.

We have noticed that page URLs without the .html extension retain the GCLID, so for example, www.weburl.co.uk/product-page-name works whilst www.weburl.co.uk/product-page-name.html drops the GCLID.

This requires an experienced Magento developer with Google analytics/adwords configuration experience; someone who has already tackled similar issues in Magento with core configuration, rewrite and reindex issues as we have already had numerous developers work on and supposedly fix this but we now know this is not the case.

We use cloudflare for user experience but we do not feel this is the cause as the GCLID issue has been present prior to cloudflare installation - however there may also be some configuration changes required in cloudflare.

We have had three lots of dev's now look at this; they suggest it could be a range of core magento configuration issues and possibly a htaccess issue?

Relevant documentation: https://community.magento.com/t5/Programming-Questions/Magento-Redirect-Loses-URL-Querystring/m-p/4773#M1163

Please only quote if you have dealt with this exact issue / have experience of this issue.
Specific technologies required: magento development, adwords, analytics, GCLID, core configuration, htaccess
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  • David B.

    Are you in a rush or flexible on deadline?