Create 2 x 15-Second Advertising Videos

We are looking for an experienced motion graphics designer specialising in SaaS advertising, animated branding and digital product videos to create two professional 15-second ads for a digital travel guide.

The videos will be displayed on TV screens aboard hydrofoils travelling to Favignana island, reaching international visitors throughout the year.

IMPORTANT: This is a SaaS-style motion graphics project, NOT a traditional tourism video.

VISUAL DIRECTION

We want the visual style of premium SaaS and technology advertising: clean layouts, kinetic typography, animated UI elements, abstract graphics, smooth transitions and professional logo animation.

Do NOT use photographs or footage of the island, beaches, sea, boats, landscapes, tourist attractions or other destination-specific imagery.

No travel montages, stock footage, slideshows or generic social media templates.

Instead, use:

* Premium motion graphics and animated typography.
* Abstract shapes and modern graphic compositions.
* Stylised digital interfaces, animated cards and directory elements.
* Animated icons and visual representations of features.
* Smooth transitions, dynamic movement and strong visual hierarchy.

The result should feel like a polished digital product advertisement, not a travel video.

VIDEO 1 – LOCAL BUSINESSES

Target: Business owners on the island.

Goal: Encourage businesses to register on the digital guide and become more visible to visitors.

The platform supports accommodation providers, restaurants, bars, excursions, boat tours, rentals, diving centres, shops, sports businesses and other local services.

Do not display a long list of categories. Communicate variety through creative animation, interface elements and typography.

Suggested Italian text:

Opening: “HAI UN’ATTIVITÀ A FAVIGNANA?”

Main message: “FATTI TROVARE DA CHI VISITA L’ISOLA.”

Call to action: “REGISTRA LA TUA ATTIVITÀ”

You may improve the wording while preserving its meaning.

VIDEO 2 – TOURISTS

Target: Tourists planning a visit or travelling to the island.

Goal: Present the digital guide as a useful resource for discovering places, activities and services.

Highlight:

* Places to eat and things to do.
* Activities and excursions.
* Beaches and coves.
* Local businesses and services.
* A smart feature helping visitors understand which cove may be more suitable depending on wind conditions.

Suggested Italian text:

Opening: “STAI ARRIVANDO A FAVIGNANA?”

Main message: “SCOPRI L’ISOLA CON LA NOSTRA GUIDA DIGITALE.”

This video must integrate both Italian and English messaging naturally and elegantly within the same 15-second animation. Keep all text concise, readable and well timed.

BRAND IDENTITY

Use these brand colours:

* Blue: #005191
* Orange: #EE6D14
* White.

The existing logo will be supplied privately to the selected freelancer.

We want a premium, contemporary, technology-driven look with excellent typography, clean compositions and consistent branding.

TECHNICAL REQUIREMENTS

Both videos must be:

* 15 seconds maximum each.
* 16:9, 1920 × 1080.
* Up to 60 fps.
* Delivered as high-quality MP4 files.
* Optimised for TV playback.
* Fully understandable without sound; no audio is required.

Include editable source project files for future revisions.

STORYBOARD AND APPROVAL

Before production, provide a storyboard or animation plan covering scene sequence, on-screen text, visual direction, animation concepts, logo treatment and final call to action.

Do not begin final production until the storyboard and text have been approved.

Creative suggestions are welcome, provided they respect the requested motion graphics style and keep the two audiences clearly separated.

REQUIRED EXPERIENCE

We are interested in portfolios featuring:

* SaaS and technology advertising.
* Premium motion graphics and kinetic typography.
* Animated UI and digital product demonstrations.
* Logo animation and brand films.
* Short commercial animations without live-action footage.

Please include links to relevant examples, preferably SaaS advertisements or comparable motion graphics work. Applications focused mainly on travel footage, landscapes, stock videos or slideshows are not suitable.

PRIVACY AND CONFIDENTIALITY

Do not include website URLs, domain names or identifying website information in proposals, storyboards, mock-ups or public-facing materials.

The logo and additional assets will be provided privately. Do not publish or share the project, or use it for promotional purposes, without prior written permission.

DELIVERABLES AND PROPOSAL

The project includes two finished 15-second videos: one for local businesses and one for tourists.

Delivery must include:

1. Two final MP4 videos.
2. Editable source project files.
3. Approved storyboard and on-screen text.
4. Agreed revisions aligned with the approved concept.

Please outline your creative approach, relevant portfolio examples, estimated delivery time and total price for both videos.