Content creator

We're seeking a dynamic, multi-skilled content creator to lead our social media strategy and content production for a new product and our existing products. We require creation of engaging video content across TikTok and YouTube, developing our brand voice, and building a community of engaged followers who love innovative cooling solutions.

This is a unique opportunity to be part of a product launch from day one, with the creative freedom to shape our brand's digital presence and the potential to grow with the company. We are a very smaller company with dreams of being a large company.

Content Creation

TikTok Content: Create engaging videos daily showcasing product benefits, demonstrations, and lifestyle integration

YouTube Videos: Produce high-quality videos weekly including tutorials, reviews, and educational content

Podcast Support: Create video versions of podcast content and extract clips for social media

Product Photography: Capture professional product shots and lifestyle imagery

AI-Enhanced Content: Utilise AI video generation tools to scale content production efficiently

Content Calendar: Develop and maintain comprehensive content calendars across platforms

Trend Research: Stay ahead of social media trends and adapt them for our brand

Audience Analysis: Monitor analytics and adjust strategy based on performance data

Brand Voice Development: Establish and maintain consistent brand personality across all content

Campaign Planning: Design and execute product launch campaigns and seasonal promotions

Engagement: Respond to comments, messages, and community interactions

Influencer Outreach: Identify and coordinate partnerships with relevant creators

User-Generated Content: Encourage and curate customer-created content

Brand Monitoring: Track brand mentions and manage online reputation

Essential Requirements

Technical Skills

Video Production: Proficient in video editing software (Adobe Premiere Pro, Final Cut Pro, or similar)

Mobile Content Creation: Expert-level smartphone video production and editing

Audio Editing: Basic podcast editing and audio enhancement skills

Photography: Product photography and lifestyle shooting capabilities

AI Tools: Experience with AI video generation platforms (Runway, InVideo AI, Descript, etc.)

Social Media Platforms: Deep understanding of TikTok and YouTube algorithms, best practices, and optimization

Creative Skills

Storytelling: Ability to create compelling narratives around product benefits

Visual Design: Basic graphic design skills for thumbnails, overlays, and social media graphics

Trend Adaptation: Skill in incorporating current trends while maintaining brand consistency

Content Variety: Capability to create diverse content types (tutorials, demonstrations, lifestyle, educational)

Strategic Skills

Analytics: Proficiency in social media analytics and performance measurement

SEO Knowledge: Understanding of YouTube SEO and hashtag strategies

Brand Development: Experience building brand voice and visual identity

Campaign Management: Ability to plan and execute multi-platform marketing campaigns

Experience

3+ years in content creation, social media marketing, or digital marketing

Proven track record of growing social media accounts and engagement

Product launch experience or working with physical products

Brand content creation for businesses (not just personal accounts)

Influencer collaboration experience

Portfolio Requirements

TikTok account with 10,000+ followers or demonstrable viral content

YouTube channel or client work showing consistent video production

Brand content examples showing ability to maintain professional standards

Analytics screenshots proving engagement and growth achievements

Before/after examples of accounts or campaigns you've grown

Technical Preferences

AI Video Tools: Experience with Sora, Runway ML, InVideo AI, or similar platforms

Advanced Editing: Motion graphics, colour grading, and advanced post-production skills

Live Streaming: Experience with live content and real-time audience engagement

E-commerce Integration: Understanding of social commerce and conversion optimization