Animated intro video for gamified e-learning tool
- Posted:
- Proposals: 16
- Remote
- #2769984
- Awarded
Prague 
Description
Experience Level: Expert
Estimated project duration: 3 - 4 weeks
Project Breakdown & Objectives
Glowb is a highly gamified knowledge platform concerning sustainability and the UN’s 17 Sustainable Development Goals. Users will, through microlearning and emotional engagement, learn about the SDGs. We aim to gather people around sustainability, and for this we have built Glowb - a leadership tool for Millennials and Generation Z to engage older generations in the biggest challenges facing us today. Via cooperation-based teammate mechanics, a strong narrative, and microlearning, we aim to spread and grow societal knowledge of these goals in order to accelerate the transition towards a sustainable society.
The Video: is a direct result of user testing. It introduces the user to the narrative that we use to make the platform more engaging and visualise the difference that the user could make to the real world. The introductory video acts as a connection between the user’s first touchpoint on the website / app store / social media which focus on the purpose of the platform, and the narrative and visual style of the app itself.
Target Audience
A Scandinavian primary demographic focussing on 1st world females under 30 with higher education.
Key Messages
1 our ancestors ruined the world and it is up to us to fix it.
2 the SDGs are the golden handbook with which we can revive our broken world
3 working together with teammates makes the user experience more fun and rewarding
How & Where video will be distributed
TIme limit: 25-30 seconds
File sizes: Approx. 1-3MB version for app embedding, higher quality versions for reposting.
Autoplay: possibly
How & where: shown upon first launch of platform on mobile (primary) or tablet. Snippets or screenshots may be used in social media posts (Facebook, Instagram, Snapchat LinkedIn).
Ratios: Mobile (16:9) with sufficient border spacing and quality that video can be slightly zoomed to fill other mobile screen aspect ratios.
Tone of Voice
Very little text, matter-of-fact and flat statements (no intonation or personality). Use of branding guideline mission and vision statements etc
Mandatory Elements
Product logo, product tagline (Learn About Sustainability).
Teammate visualisation.
Planet deteriorating/improving movement.
End shot should lead into the first screen of the platform as seamlessly as possible.
Video should be built in an agreed program so that raw files can be edited by GiiK team later.
Honest representation of gameplay with touch of imagination.
Timeline
Milestone 1 - minimum 2 weeks prior to deadline. Initial presentation of storyboard and style/colour choices.
Milestone 2 - minimum 1 week prior to deadline. Mid-project presentation of work so far - last opportunity for GiiK team to request changes.
Final deadline April 20th 2020.
Approval Process
1 point of contact with GiiK (Ross), rest is internal and goes through the contact person.
Initial meeting where we lay out goals and expectations. Hand-off previous video and all assets that could be required.
Milestone 1 - storyboard and style overview
Milestone 2 - First draught presentation and final chance for GiiK team to request changes.
Final delivery - all original files and assets in file types and sizes as requested by GiiK team.
Delivery
File types
Elements that are being handed off (raw files etc)
Surrender of rights and IP
Portfolio use?
Date and location of hand-off
Glowb is a highly gamified knowledge platform concerning sustainability and the UN’s 17 Sustainable Development Goals. Users will, through microlearning and emotional engagement, learn about the SDGs. We aim to gather people around sustainability, and for this we have built Glowb - a leadership tool for Millennials and Generation Z to engage older generations in the biggest challenges facing us today. Via cooperation-based teammate mechanics, a strong narrative, and microlearning, we aim to spread and grow societal knowledge of these goals in order to accelerate the transition towards a sustainable society.
The Video: is a direct result of user testing. It introduces the user to the narrative that we use to make the platform more engaging and visualise the difference that the user could make to the real world. The introductory video acts as a connection between the user’s first touchpoint on the website / app store / social media which focus on the purpose of the platform, and the narrative and visual style of the app itself.
Target Audience
A Scandinavian primary demographic focussing on 1st world females under 30 with higher education.
Key Messages
1 our ancestors ruined the world and it is up to us to fix it.
2 the SDGs are the golden handbook with which we can revive our broken world
3 working together with teammates makes the user experience more fun and rewarding
How & Where video will be distributed
TIme limit: 25-30 seconds
File sizes: Approx. 1-3MB version for app embedding, higher quality versions for reposting.
Autoplay: possibly
How & where: shown upon first launch of platform on mobile (primary) or tablet. Snippets or screenshots may be used in social media posts (Facebook, Instagram, Snapchat LinkedIn).
Ratios: Mobile (16:9) with sufficient border spacing and quality that video can be slightly zoomed to fill other mobile screen aspect ratios.
Tone of Voice
Very little text, matter-of-fact and flat statements (no intonation or personality). Use of branding guideline mission and vision statements etc
Mandatory Elements
Product logo, product tagline (Learn About Sustainability).
Teammate visualisation.
Planet deteriorating/improving movement.
End shot should lead into the first screen of the platform as seamlessly as possible.
Video should be built in an agreed program so that raw files can be edited by GiiK team later.
Honest representation of gameplay with touch of imagination.
Timeline
Milestone 1 - minimum 2 weeks prior to deadline. Initial presentation of storyboard and style/colour choices.
Milestone 2 - minimum 1 week prior to deadline. Mid-project presentation of work so far - last opportunity for GiiK team to request changes.
Final deadline April 20th 2020.
Approval Process
1 point of contact with GiiK (Ross), rest is internal and goes through the contact person.
Initial meeting where we lay out goals and expectations. Hand-off previous video and all assets that could be required.
Milestone 1 - storyboard and style overview
Milestone 2 - First draught presentation and final chance for GiiK team to request changes.
Final delivery - all original files and assets in file types and sizes as requested by GiiK team.
Delivery
File types
Elements that are being handed off (raw files etc)
Surrender of rights and IP
Portfolio use?
Date and location of hand-off
New Proposal
Login to your account and send a proposal now to get this project.
Log inClarification Board Ask a Question
-
Hi team, I was invited to look at this project and wanted to clarify, are you seeking for this video to have animated characters, etc, or for it to have graphics in-line with your app taking people on a journey as outlined? As a side note, I am hugely passionate about being Vegan and sustainability/climate change and this is a topic close to my heart. I would love to help if possible. I look forward to your reply.