40-Second TikTok & Instagram Video Ad for Natural Body Oil

Hey Theresia,

Kindly address some of my concerns regarding the project so that I can deliver exactly what you are looking for:

- Do you have a preferred structure for the ad — such as problem → solution → benefits → call-to-action — or should I help craft a flow based on ad psychology for wellness brands?

- Are there any specific benefits, ingredients, or before/after visuals you’d like to emphasize to build credibility without triggering Meta ad disapprovals?

- Do you envision a clean, minimalistic aesthetic (think wellness spa vibes) — or something punchier with fast cuts, trending audio, and bold on-screen text?

- Are there any specific creators or brands whose ad style you love (e.g., Coco & Eve, Truly, Herbivore Botanicals) that I should draw inspiration from?

- Would you like me to write the full ad script and storyboard first — or are you looking for someone to creatively edit based on a pre-approved concept?

Thank You!

Do you have any existing brand video assets or packaging photos I can work with?


Should the video include text overlays, voiceover, music only, or a combination?


What platforms will this ad run organic posts, paid ads, or both?


Are there any competitor ads you like or dislike that I should reference or avoid?


Should we keep it subtle and serene, or do you want a more high-energy / transformation-type vibe?