30 second 2D animated video for Hero Section

Hey Jasmine,

Kindly address some of my concerns regarding the project so that I can deliver something exactly like you are looking for:

- Since you’ve already prepared the script, characters, and assets, would you like me to strictly follow the storyboard, or do you prefer me to suggest additional transitions/visual flourishes that could elevate the storytelling?

- The reference animation you shared has a very snappy, modern timing — do you want me to match that pacing exactly, or adapt it slightly to fit the mood of your website’s hero section (e.g., smoother/slower for a professional feel vs. faster/more playful for a casual brand)?

- For the character animations, do you imagine them being more cartoon-style movements (exaggerated, fun) or more subtle/realistic micro-animations that keep the design polished and professional?

- Do you want the final video delivered with a transparent background (so it blends seamlessly into your site’s hero section), or would you prefer it integrated on a solid background color/gradient that matches your brand palette?

- For the hero section integration, will your developer need the animation in MP4/Lottie/JSON format, or should I provide multiple exports so it’s optimized across both web and mobile devices?

Thank You!

After I read your post, one thing came to mind — the hero video isn’t just filler, it’s the first frame of the story. If it doesn’t breathe, if it doesn’t feel alive in those first 5 seconds, people scroll right past no matter how good the rest of the site is.

The style you referenced leans on clean motion language — not flashy, but cinematic in how it guides the eye. That’s where the craft sits. It’s less about piling effects and more about rhythm, timing, and how each cut respects the brand’s tone. I can already see how your characters and branding elements can carry that same energy without losing coherence.

You’ve given me the script, the outfits, the music — that’s the skeleton. The difference between “good” and “unforgettable” will be in the way we handle transitions, secondary motions, and those micro-details the audience can’t name but definitely feel. That’s where the polish lives.

Here’s what I want to know before I step in fully: is this video meant to stand alone as a cinematic welcome, or do you want it structured in a way that pieces of it can be reused across your site and socials? That answer will shape the pacing and how we handle character shots.

Are you following what I’m laying down?