Rebrand Launch Video

We are looking for a 3-5 minute video showcasing our rebrand which highlights our journey as a business over last 20 years.

We are happy to provide some videos and use approved free videos that is relevant to our industry.

This video will be showed at our Rebrand Launch next week, so we are looking for finish this video by Thursday this week.

Proposed Structure of the Video:

1. The Hook (0–20 sec)
Purpose: Grab attention immediately
Bold opening line or soundbite (voiceover or on-screen text)
High-energy visuals: people, movement, action
No logos yet
2. The Journey – 15 Years (20–60 sec)
Purpose: Establish credibility fast
Show:
Early days
Growth moments
Faces, not buildings
Real businesses, real people
. The Impact (60–100 sec)
Purpose: Prove relevance and community value
Focus on:
Business owners in action
Team coaching, workshops, events
Community involvement
Energy in rooms
4. The Shift – The Next Chapter (100–130 sec)
Purpose: Create anticipation
Tone changes here.
Music lifts.
Visuals sharpen.
5. The Reveal Moment (130–120 sec)
Purpose: Land the punch
Logo reveal / brand visual moment
Clear, confident statement of the future
Manifesto?? Pre Recorded?
End on energy, not a fade-out

Visual Direction
Real footage over stock wherever possible
Fast cuts, dynamic transitions
Strong typography for on-screen text
Brand colours teased, not overused
Cinematic music build (start minimal → powerful finish)

Audio Direction
One strong voiceover OR text-led with music
No multiple voices
Music must drive emotion and pace
Silence used intentionally in the opening