Phoenix - Your AI AssistantPremium 20 Second Social Media Product Demo Ad
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Shimla 
Description
Experience Level: Expert
PROJECT: Premium 15–20 Second Social Media Advert – FlashFab Direct
We need a premium 15–20 second video advert for FlashFab Direct, primarily for Instagram/Facebook Reels.
ABOUT FLASHFAB
FlashFab is a UK roofing/cladding e-commerce business with technology that changes how contractors order bespoke metal flashings.
Traditionally, roofers send hand-drawn sketches to fabricators, then go backwards and forwards confirming dimensions/specifications, waiting for quotes and making amendments.
FlashFab removes this process.
Customers can:
1. Upload a hand-drawn sketch – FlashFab automatically detects it and converts it into a clean digital profile.
OR
2. Draw the flashing themselves directly online – no sketch required.
They then choose material/thickness, finish, colour and quantity, receive an online price and order.
The advert should make a roofer think:
"That's clever."
"That would save me hours."
"I want to try it."
STORYBOARD
SCENE 1 – PROBLEM / HOOK (0–4 sec)
Show the frustrating traditional process: rough sketches, emails/messages, amended dimensions, waiting for quotes.
Main message:
"FED UP WITH THE BACK & FORTH?"
Quick references to:
SKETCHES. DIMENSIONS. CHANGES. QUOTES.
Then:
"THERE'S A BETTER WAY."
Introduce FlashFab.
SCENE 2 – WOW MOMENT (4–11 sec)
This is the most important section.
Show a REAL rough hand-drawn flashing sketch being uploaded to the REAL FlashFab website.
Show FlashFab automatically detecting it and transforming it into a clean digital flashing profile:
ROUGH SKETCH → DIGITAL PROFILE
We want this transformation to be visually impressive.
Then:
"NO SKETCH? NO PROBLEM."
Show the alternative – drawing a flashing directly within FlashFab from scratch.
The message:
UPLOAD YOUR SKETCH
OR
DRAW IT YOURSELF
Then quickly show:
Material → Thickness → Finish → Colour → Price → Order Online
We will provide real FlashFab screen recordings. Please do NOT create a fake interface.
SCENE 3 – BENEFIT (11–14 sec)
Large, clean message:
"SAVE HOURS."
Supporting text:
"No back & forth. No waiting for quotes."
If possible, show the digital profile transitioning into the finished manufactured flashing:
SKETCH → DIGITAL PROFILE → FINISHED PRODUCT
SCENE 4 – CTA (14–17 sec)
"TRY IT TODAY."
flashfab.co.uk
SCENE 5 – ENDING (17–20 sec)
Black/dark screen.
Animate the genuine FlashFab logo, followed by our slogan:
"FROM PROFILE TO PRODUCTION."
CREATIVE STYLE
This should feel like a premium technology/SaaS product advert, NOT a traditional construction advert.
Modern, slick, clean, technology-led and fast-paced.
Think premium product launch/software demonstration.
Avoid generic builders, cheesy stock footage, AI people, excessive text, cheap transitions or fake website interfaces.
The FlashFab technology is the hero.
BRAND COLOURS
Red: #E3211B
Near Black: #15171B
White: #FFFFFF
Light Grey: #F4F6F8
Use black/white predominantly with controlled red accents.
MUSIC/SOUND
Modern premium electronic/industrial soundtrack. Punchy but not cheesy.
Use subtle sound design for uploading, detecting the sketch, profile transformation, selections and price appearing.
The SKETCH → DIGITAL PROFILE transformation should have a particularly satisfying visual/audio moment.
ASSETS PROVIDED
We can provide:
- Logo
- Hand-drawn sketch
- Real website screen recordings
- Digital profile
- Product renders/photos
- Customer review if required
DELIVERABLES
Main: 9:16 / 1080x1920 for Instagram/Facebook Reels.
Ideally also 4:5 Meta feed version.
We would also like alternative versions of the first few seconds so we can test different hooks, such as:
"FED UP WITH THE BACK & FORTH?"
"STILL SENDING SKETCHES TO YOUR FABRICATOR?"
"ROOFERS – THERE'S NOW A BETTER WAY."
Please send examples of premium product-demo/SaaS/motion-graphics work you have previously produced.
We are particularly interested in how you would execute the SKETCH → DIGITAL PROFILE transformation.
We need a premium 15–20 second video advert for FlashFab Direct, primarily for Instagram/Facebook Reels.
ABOUT FLASHFAB
FlashFab is a UK roofing/cladding e-commerce business with technology that changes how contractors order bespoke metal flashings.
Traditionally, roofers send hand-drawn sketches to fabricators, then go backwards and forwards confirming dimensions/specifications, waiting for quotes and making amendments.
FlashFab removes this process.
Customers can:
1. Upload a hand-drawn sketch – FlashFab automatically detects it and converts it into a clean digital profile.
OR
2. Draw the flashing themselves directly online – no sketch required.
They then choose material/thickness, finish, colour and quantity, receive an online price and order.
The advert should make a roofer think:
"That's clever."
"That would save me hours."
"I want to try it."
STORYBOARD
SCENE 1 – PROBLEM / HOOK (0–4 sec)
Show the frustrating traditional process: rough sketches, emails/messages, amended dimensions, waiting for quotes.
Main message:
"FED UP WITH THE BACK & FORTH?"
Quick references to:
SKETCHES. DIMENSIONS. CHANGES. QUOTES.
Then:
"THERE'S A BETTER WAY."
Introduce FlashFab.
SCENE 2 – WOW MOMENT (4–11 sec)
This is the most important section.
Show a REAL rough hand-drawn flashing sketch being uploaded to the REAL FlashFab website.
Show FlashFab automatically detecting it and transforming it into a clean digital flashing profile:
ROUGH SKETCH → DIGITAL PROFILE
We want this transformation to be visually impressive.
Then:
"NO SKETCH? NO PROBLEM."
Show the alternative – drawing a flashing directly within FlashFab from scratch.
The message:
UPLOAD YOUR SKETCH
OR
DRAW IT YOURSELF
Then quickly show:
Material → Thickness → Finish → Colour → Price → Order Online
We will provide real FlashFab screen recordings. Please do NOT create a fake interface.
SCENE 3 – BENEFIT (11–14 sec)
Large, clean message:
"SAVE HOURS."
Supporting text:
"No back & forth. No waiting for quotes."
If possible, show the digital profile transitioning into the finished manufactured flashing:
SKETCH → DIGITAL PROFILE → FINISHED PRODUCT
SCENE 4 – CTA (14–17 sec)
"TRY IT TODAY."
flashfab.co.uk
SCENE 5 – ENDING (17–20 sec)
Black/dark screen.
Animate the genuine FlashFab logo, followed by our slogan:
"FROM PROFILE TO PRODUCTION."
CREATIVE STYLE
This should feel like a premium technology/SaaS product advert, NOT a traditional construction advert.
Modern, slick, clean, technology-led and fast-paced.
Think premium product launch/software demonstration.
Avoid generic builders, cheesy stock footage, AI people, excessive text, cheap transitions or fake website interfaces.
The FlashFab technology is the hero.
BRAND COLOURS
Red: #E3211B
Near Black: #15171B
White: #FFFFFF
Light Grey: #F4F6F8
Use black/white predominantly with controlled red accents.
MUSIC/SOUND
Modern premium electronic/industrial soundtrack. Punchy but not cheesy.
Use subtle sound design for uploading, detecting the sketch, profile transformation, selections and price appearing.
The SKETCH → DIGITAL PROFILE transformation should have a particularly satisfying visual/audio moment.
ASSETS PROVIDED
We can provide:
- Logo
- Hand-drawn sketch
- Real website screen recordings
- Digital profile
- Product renders/photos
- Customer review if required
DELIVERABLES
Main: 9:16 / 1080x1920 for Instagram/Facebook Reels.
Ideally also 4:5 Meta feed version.
We would also like alternative versions of the first few seconds so we can test different hooks, such as:
"FED UP WITH THE BACK & FORTH?"
"STILL SENDING SKETCHES TO YOUR FABRICATOR?"
"ROOFERS – THERE'S NOW A BETTER WAY."
Please send examples of premium product-demo/SaaS/motion-graphics work you have previously produced.
We are particularly interested in how you would execute the SKETCH → DIGITAL PROFILE transformation.
New Proposal
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Log inClarification Board Ask a Question
-
Hi,
I’d love to create this premium 15–20 second advert for FlashFab Direct.
I understand that the SKETCH → DIGITAL PROFILE transformation is the key “wow” moment, and I can make it feel polished, fast and satisfying while using your genuine website recordings and keeping the brand style clean and technology-focused.
I’ll focus on:
Premium motion graphics and transitions
Strong hook in the first few seconds
Clear product demonstration
Punchy sound design and music
9:16 Reel format, with 4:5 adaptation if required
The goal is simple: make roofers immediately understand how FlashFab saves time and think, “I need to try this.”
I’d be happy to share relevant examples of my previous SaaS/product-demo work and discuss how I’d approach the sketch-to-profile transformation.
Best regards,
[Your Name] -
Could you share the real FlashFab screen recordings so I can assess the best way to execute the sketch transformation?