Create a High-Quality Marketing Video

A&C Planning Club Promotional Video
We are looking for a creative video editor/content creator to produce a high-quality, engaging promotional video for the launch of our new online wedding planning membership, A&C Planning Club.
We are an established wedding and events business launching a membership for couples who want to plan their own wedding, but would like professional tools, guidance and access to an experienced wedding planner along the way.
This is not intended to be a traditional wedding planner advert or simply a cinematic wedding montage. We want a modern, premium, conversion-focused video that identifies common wedding planning frustrations and clearly shows how Planning Club solves them.
The Product
A&C Planning Club costs £39 per month with no long-term contract and includes:
• Full access to VowFlow, our online wedding planning hub
• Planning dashboard and step-by-step checklist
• Budget, guest, supplier, document and timeline management
• Monthly live wedding planning sessions
• Monthly group Ask a Planner Q&A
• One private Ask a Planner question each month
• Planning guides, resources and checklists
• Planning community and supplier access
Our key message is:
Plan your own wedding, with a planner in your corner.
We do NOT want to position Planning Club as a cheap alternative to full wedding planning. Our ideal member wants to plan their own wedding and make their own decisions, but wants better organisation, professional guidance and someone knowledgeable to turn to when they need advice.
The Story
We envisage the video moving through three stages:
1. The Problem
Show the reality of planning a wedding yourself: spreadsheets, supplier emails and messages, budgets, notes and checklists everywhere, not knowing what to do next and worrying something important has been forgotten.
Possible on-screen questions:
“What should we be booking next?”
“Are we spending too much?”
“Have we forgotten something?”
“Does our timeline actually work?”
2. The Solution
Introduce A&C Planning Club and VowFlow.
We want genuine footage/screen recordings of VowFlow incorporated into the video, showing areas such as the dashboard, checklist, budget, guest list, suppliers, documents and timeline.
VowFlow should feel like a significant part of the membership, not just appear briefly in the background. We can provide platform access, screenshots and other assets.
3. The Human Support
Planning Club isn't just software.
Members receive professional support through live sessions, group Q&As and one private Ask a Planner question every month.
A message we particularly like is:
“And when the software can't answer the question... we can.”
The video should move from overwhelm to the feeling we want Planning Club to create:
Organised. Confident. Supported. Excited about planning again.
Potential ending:
You make the decisions. We'll help you make them confidently.
A&C Planning Club | £39 per month | Cancel anytime
Style
Our branding is elegant, modern, warm and professional.
We want the video to feel:
• Premium but approachable
• Modern and engaging
• Warm and energetic
• Professional
• Wedding-focused without being overly traditional
We do not want something corporate, cheesy or overly romantic.
We can provide branding, website visuals, VowFlow footage/screenshots, real wedding content and other existing assets. We are also very open to creative input.
Deliverables
Ideally:
• Main 30–45 second promotional video
• Approx. 15-second advertising edit
• 6–10 second short/hook edit
• Vertical 9:16 version for Reels, Stories and TikTok
• Feed-friendly Meta version
• Captioned/subtitled versions
• Clean version without captions where appropriate
• Ideally 2–3 alternative opening hooks for ad testing
Content will be used across our website, Facebook, Instagram, TikTok and paid Meta advertising.
Who We're Looking For
We are particularly interested in creators with experience producing short-form content designed to generate clicks, enquiries, leads or sales, rather than purely brand-awareness videos.
When responding, please include relevant examples of your work, particularly paid/social advertising content, your initial ideas for the project, what you would need from us, what is included in your price, number of revisions and expected turnaround time.
We are not looking for someone simply to combine stock wedding footage with music and text.
We want a creator who can make an engaged couple stop scrolling, recognise their own planning frustrations and quickly understand why A&C Planning Club could help them.