Write training course on DIY SEO

Project is to write one day classroom training course on DIY (Do It Yourself) SEO

Audience is small business website owners, not IT professionals, able to use Internet explorer, no SEO knowledge

Course will be taught in small groups from 3 or 4 up to 11 or 12

Format is PowerPoint led, audience will follow demonstration by Trainer on data projector, this is not a hands-on course, the audience does not practice on PCs during the course

The course should be paced for 6 hours training time plus breaks delivered on one day

You will produce:
PowerPoint slides
Instructor notes in Word
Student hand out and reference in Word
The course materials will include a lot of screenshots with step by step guidance notes and examples for the audience to follow when they return to their office following the course

Proposed course contents
How Search Engines work
Google Page Rank (PR meter on Google Toolbar)
Google Search and Keyword Tools
Visitor Analysis tools • Google Analytics
On-page SEO
Meta Tags
Simple HTML editing for Web page files
Use of File Transfer Programs to update Web pages
Google Webmaster Tools and xml Sitemaps
Off-page SEO
Link Building
Blogging
PPC • Google Adwords

Audience should be able to attend the course, watch demonstration, go back to their business and follow the course notes to start a basic DIY SEO comapaign

What experience do you have 1) of SEO 2) of Training and Course writiing? Are you happy with the suggested course contents?

Work to be completed for review by May 15th

Thanks for looking and good luck.