Wordpresss shop redesign

I am rebuilding the Shop section of an existing WordPress website that runs on WooCommerce. The store sells Christian products such as books and devotionals, gifts for women, gifts for men, stationery, accessories, curated gift sets, and a few premium items like wine. The current shop layout is cluttered and not intuitive, which makes it hard for customers to find products and discourages purchases.

This project is focused on structure and usability, not decorative design. I want the shop rebuilt from scratch with a clean, logical layout that feels organised, calm, and easy to browse. The freelancer will confirm WooCommerce is properly installed, create a new Shop page (not edit the existing one), and set up a clear category structure based on how customers actually think and buy.

The intended categories are Books and Devotionals, Gifts for Women, Gifts for Men, and General Christian Gifts for neutral or universal items. Existing products should be correctly assigned to these categories. Each category should be structured to avoid overwhelming customers, with roughly 20 products per page, pagination enabled, and no more than 3 to 4 pages per category. Category thumbnails should be added where appropriate, and the shop must be easy to navigate on both desktop and mobile.

No new products need to be uploaded. All products already exist. The main goal is to improve product discovery, reduce friction, and make the shop feel accessible and trustworthy rather than crowded or confusing.

I am looking for someone with solid WordPress and WooCommerce experience who understands eCommerce structure and customer behaviour, not just plugin installation. You should be able to think like a buyer, make sensible decisions around layout and categorisation, and explain your reasoning clearly. Experience working on gift shops or content-driven stores is a plus but not required.

This is a short, focused project and should be completed within a few days once started. The budget is fixed and the scope is clearly defined, so please apply only if you are comfortable working within those limits.

When applying, include a brief summary of your WooCommerce experience, one example of a shop or category structure you have worked on, and a short explanation of how you would approach making this shop easy and intuitive for customers.