WordPress / WooCommerce Development (SEO-critical + CRM)

We are looking for an experienced WordPress/WooCommerce developer to build a new website on a staging environment, based on an existing website with strong SEO performance.

This is not a simple website build. The main challenge is:

- preserving SEO rankings
- correctly integrating a custom CRM plugin
- ensuring a smooth migration and launch

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Project context

The business rents out party and decoration items.
± 2,000 products
± 40 categories

Products can belong to multiple categories

Clear structure, filtering and scalability are essential

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Project Scope

- Build a new WordPress/WooCommerce website on a staging environment
- Use an existing theme (no need to design from scratch)
- Integrate a custom-built plugin that connects a CRM with WordPress
- Structure products and data based on CRM input
- Prepare full migration to live environment

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Key Functional Requirement (Important)

- This is not a traditional webshop.
- There is no payment / checkout process
- Products are added to a quote request (cart as quotation)
- Guests can submit their selected products as an inquiry/request
- The “cart” functions as a quotation request system

So:

- No payment gateways needed
- No transactional checkout

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Key Requirements (Critical)

1. CRM Plugin Integration
- Products and data must be automatically retrieved from the custom plugin
- Ensure correct mapping between CRM data and WooCommerce products
- Products must support multiple category assignments
- Stability and performance are crucial


2. SEO Preservation (Highest Priority)

This project will fail if SEO rankings drop.
You must ensure:

- Existing URL structure is preserved (or properly redirected)
- All 301 redirects are correctly implemented
- Metadata, headings, and internal linking are maintained
- XML sitemap and robots.txt are correctly configured
- No indexation issues during staging/live transition

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Process & Collaboration

This is a long-term, iterative project:
Build → test → feedback → improve (multiple rounds)

- Close communication required
- You must be comfortable working in structured feedback cycles

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Launch & Aftercare

The freelancer is also responsible for:

- Supporting the go-live
- Monitoring the website after launch

Fixing any issues related to:

- SEO drops
- Broken links
- Plugin/data sync issues
- Performance

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We will only consider serious candidates.
Please include:

- Your approach
- How would you handle SEO-safe migrations?
- How do you ensure rankings are preserved?
- Experience
- Examples of similar projects are a big plus (WordPress + WooCommerce + migrations)
- Experience with custom plugins / API / CRM integrations

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Technical approach

- How you handle staging → live deployment
- How you test data integrity and SEO

Risk management

- What are the biggest risks in this project?
- How do you prevent them?

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Important Notes

- Budget is fixed.
- This is not a quick build: quality and stability matter more than speed!
- Communication must be clear and structured
- We are looking for a long-term collaboration partner. Also for maintenance in future