WordPress Website Improvements, Optimisation & Technical Fixes

I am looking for an experienced WordPress developer to implement a list of improvements and fixes on an existing website.

The website is already live for a few years but needs to get a minor update. Content is largely in place, but there are functional issues, UX improvements needed, and structural adjustments.

This is not a rebuild. It is an optimisation and improvement project for a long-existing website with proven record in SEO.

The ideal freelancer:

- Has strong WordPress experience
- Understands UX and conversion optimisation
- Can improve mobile usability
- Is comfortable restructuring navigation
- Can clean up layout/styling issues
- Understands basic SEO best practices
- Has creativity to note other adjustments and improvements.

Scope of work (details will follow after agreement)


1. The current contact form is not functioning and needs to be fixed.
2. Update the placeholder text in the existing contact form.
3. Create a submenu within the main navigation menu.
4. Duplicate the contact form and create a separate consultation form with its own landing page and adjusted text.
5. Service pages currently use the same (or very similar) image on each page; each service page should have its own relevant image.
6. Redesign the “About Us” page, including a creative timeline with milestones and a visually appealing presentation of multiple locations.
7. Remove all newsletter subscription sections across the website.
8. Redesign a plain-text page and enhance it visually with proper layout and graphic elements.
9. Redesign the FAQ page using an accordion (expand/collapse structure).
10. Overall improvement: many pages consist of long blocks of plain text; these need visual enhancement. Creative freedom is encouraged.
11. The overall services overview page looks messy and needs better structure, layout, and clear click-through options.
12. On the homepage, the service blocks take up too much space and contain too much text; they should be more visual and compact.
13. A button that is clearly visible on desktop is hidden or difficult to find on mobile; this button should be prominently placed at the top on mobile devices.
14 . Update the address across the entire website and add an additional location.

Perform a general review of the entire website: identify areas for improvement, suggest optimizations, and proactively propose enhancements. There are many small refinements needed overall.

URL can be asked. I'm discrete about project and client.