Website Upgrade: Squarespace Expert for UX, SEO & GSC

Please review the full scope below—looking for someone with strong Squarespace experience and a strategic approach to site performance.
Web Designer Brief: CottageCollection.co.uk
Platform: Squarespace
Focus Areas: UX, SEO, Performance, and Compliance

Objective
Enhance the website’s technical performance across desktop and mobile. Ensure all updates support SEO visibility, user engagement, and smooth conversion paths—creating a best-in-class site for cottage discovery and booking.

Scope of Work
User Experience & Navigation
- Conduct an audit of current user flow and suggest updates for more intuitive navigation
- Recommend structural changes to guide visitors effectively toward bookings and exploration
Site Architecture & Compliance
- Add essential pages:
- Privacy Policy
- Terms & Conditions
- Contact Us (with functional form)
- Implement a cookie consent pop-up aligned with GDPR best practices
SEO Optimization
- Review and enhance:
- Page titles, meta descriptions, and heading structures
- Image alt text and page URLs
- Internal linking strategy between locations, cottages, and blog content
- Apply schema markup for:
- Individual cottages (as lodging properties)
- Local business/location info
- Reviews and ratings
Google Console Integration
- Resolve any existing indexing errors
- Submit and validate updated XML sitemaps
- Monitor and improve Core Web Vitals (especially mobile responsiveness and LCP/FID metrics)
- Configure social previews for shared URLs
- Set up and style custom 404 and thank-you pages
Squarespace–Google Tools Sync
- Ensure full integration with:
- Google Search Console
- GA4 (with relevant conversion goals and filters)
Content & Messaging
- Review existing page copy and propose edits for clarity, SEO alignment, and brand tone
- Ensure all visible content reflects Cottage Collection’s warmth, charm, and premium feel