Website improvement

We are looking for an experienced developer who can also handle UI/UX improvements to fix and enhance our platform end-to-end.

Pain Points to Address:

Quote Engine Reliability Issues:

Current calculator often throws error messages and fails to return quotes.

Long-distance quotes not accurately calculated (distance/time/mileage factors not integrated properly).

Lacks transparency (no breakdown of costs).

UI/UX Limitations:

Website is text-heavy; not user-friendly on mobile.

Poor visual hierarchy; needs modern, responsive design.

Lack of trust signals and conversion-focused design (sticky CTAs, social proof).

Marketing Performance Barriers:

Pages load slowly (affects SEO & paid ad ROI).

No structured landing pages for key keywords/locations.

No clear call-to-actions for B2B partnerships.

No integration for remarketing or lead tracking.

Common User Complaints:

Errors during quote generation and booking.

Inconsistent pricing; users leave to compare competitors.

Lack of progress tracking or clear communication on bookings.

Expected Deliverables & Outcomes:

Reliable Quote Engine:

Fix all errors and integrate a dynamic pricing engine that uses distance, time, helpers, and surcharges.

Integrate Google Maps API (or OSRM) for accurate mileage and ETA calculations.

Display transparent, itemized quotes to increase trust.

UI/UX Redesign:

Modern, responsive design with improved visual hierarchy.

Mobile-first UX for quote and booking flows.

Add trust badges, testimonials, and sticky CTAs.

Marketing-Ready Infrastructure:

SEO-friendly landing pages for “short, medium, and long-distance moves.”

Integration with tracking pixels for Google Ads/Facebook.

Faster load speeds (image compression, caching, CDN setup).

Conversion optimization: retargeting popups, lead capture forms.

Admin Dashboard Enhancements:

Easy rate updates for pricing logic.

Analytics dashboards for performance tracking.

Skills Required:

Strong full-stack development (Node.js/Python + modern frontend frameworks like React or Vue).

UI/UX design (Figma/Adobe XD experience).

API integration (Google Maps, payments, CRM).

SEO and website performance optimization.

Experience with quote/booking engines (preferred).

What Success Looks Like:

A bug-free quote engine that works reliably for all journey types (short/medium/long).

Transparent pricing breakdowns displayed clearly to customers.

Website redesign resulting in higher conversions and better SEO ranking.

Improved ad ROI due to faster site speed and structured landing pages.

Positive user feedback with higher trust and repeat bookings.