Website creation

WordPress Website Migration + SEO + AI Search Optimisation

I am looking for an experienced WordPress developer/SEO specialist to migrate and rebuild an established tattoo and piercing website.

The existing website already ranks very well on Google. Therefore, protecting current rankings, organic traffic and SEO authority during the migration is the highest priority.

This is not simply a website redesign. I need someone with strong experience in WordPress, technical SEO, Local SEO, multilingual SEO and modern AI/GEO/AEO optimisation.

MAIN OBJECTIVES

1. WordPress Migration

Migrate/rebuild the existing website in WordPress without damaging current SEO performance.

This should include:

Pre-migration SEO audit
Existing URL and ranking-page audit
URL mapping
301 redirects where required
Preservation of important existing content and URLs
Metadata and heading optimisation
Internal linking
Canonical URLs
XML sitemap
robots.txt
404/broken-link checks
Indexation/crawlability checks
Pre/post-launch SEO testing
Post-migration monitoring

I do not want to lose the strong rankings we already have.

2. SEO & LOCAL SEO

The long-term objective is to achieve #1 organic/local visibility for the most commercially important tattoo and piercing searches in our area.

I require proper:

Keyword research
Competitor research
Search-intent analysis
Local SEO
On-page SEO
Technical SEO
Internal linking strategy
Content strategy
Backlink/citation recommendations
Conversion optimisation

The website should establish strong topical authority around tattoos, tattoo styles, artists, piercings, individual piercing types, jewellery, aftercare and related services.

I expect dedicated service pages where justified by keyword/search-intent research, rather than trying to rank one generic page for everything.

3. AI SEARCH / GEO / AEO

This is extremely important.

I want the website optimised not only for traditional Google search but also for AI-powered search, answer engines and recommendation platforms.

The objective is to maximise the chance of the studio being discovered, referenced or recommended when users ask questions such as:

“What is the best tattoo studio near me?”
“Recommend a good fine-line tattoo studio.”
“Where should I get a piercing?”
“What are the best tattoo studios in my area?”

The strategy should consider:

SEO
GEO/AEO
Entity optimisation
Structured data/schema
Semantic SEO
Topical authority
Local authority
Business information consistency
Artist/expert profiles
High-quality original content
FAQs
Reputation/authority signals

I am not looking for anyone promising guaranteed #1 rankings. I want someone who genuinely understands how to build maximum search and AI visibility.

4. MULTILINGUAL WEBSITE

The entire website must be available in:

German, English, French and Italian.

Each language must be properly implemented for SEO, including:

Dedicated language URLs
Correct hreflang
Indexable pages
Localised titles and meta descriptions
Localised headings/content
Internal linking
Correct canonicalisation
Localised FAQs and calls to action

I do not want low-quality automatic translations.

5. TECHNICAL PERFORMANCE

The new website must be:

Mobile-first
Fast
Secure
Easy to navigate
Conversion-focused
Technically SEO-friendly
Optimised for Core Web Vitals
Properly structured for crawling/indexation
Image optimised
Built with clean WordPress architecture

Appropriate structured data/schema should be implemented to clearly communicate the business, services, location, artists and website structure to search engines.

6. DESIGN & CONVERSIONS

The website should have a premium, modern, clean and professional design.

It should showcase tattoo/piercing work and artist portfolios while making it very easy for visitors to:

Request appointments
Contact the studio
View services
View artists/portfolios
Find pricing information
Request consultations
Message/call
Find the studio

I do not want a generic tattoo-shop WordPress template.

DELIVERABLES

Please explain what your proposal includes regarding:

WordPress development/migration
Pre-migration SEO audit
SEO migration strategy
Keyword and competitor research
Technical SEO
Local SEO
On-page SEO
Multilingual implementation
Content strategy
Structured data/schema
AI Search/GEO/AEO strategy
Website speed/performance
Analytics and tracking
Redirect mapping
Post-launch SEO monitoring
Ongoing SEO options
WHEN APPLYING

Please provide:

Examples of previous WordPress SEO migrations
Examples of SEO/local ranking results
Your proposed migration approach
How you will protect existing rankings
Your multilingual SEO solution
Your approach to AI/GEO/AEO optimisation
Estimated timeframe
Total project cost