Website conversion optimisation for private medical clinic

Website conversion optimisation for private medical clinic (menopausetreatment.co.uk)
We run a private women’s hormone health clinic in the UK and are looking for an experienced freelancer to optimise our existing website to improve enquiry and booking conversions.
This is NOT a full website redesign. We are specifically looking for someone who can review the current site and implement high-impact improvements.
Scope may include:
• Reviewing the user journey and conversion flow
• Improving key pages (homepage, about page, consultation page, booking page)
• Strengthening calls to action and messaging
• UX improvements to make the booking process clearer
• Light layout or design adjustments where needed
• Recommendations for improving trust and authority on the site
Please briefly mention one improvement you would make to the homepage.

Important:
We are not looking for a large agency engagement or a full rebuild. We are looking for a practical freelancer who focuses on conversion optimisation and can implement improvements efficiently.
Please include in your proposal:
• Examples of websites you have optimised
• Your approach to improving conversion rates
• Estimated cost and timeframe
Important: To confirm you’ve read the brief, please start your proposal with the words “Website optimisation review”.
Our goal is simple: improve enquiries and bookings from the current website.