Website Build

First4Lawyers – First4InjuryClaims – Website Build

Project Title: -
First4InjuryClaims – Website Build

Background: -
First4Lawyers are a marketing collective generating leads for the legal sector, primarily focussed on the PI, Road Traffic Accident (RTA), Accident at Work and Medical Negligence markets.
With recent changes to the law, the market for RTA claims, such as whiplash, means that they need processing differently and there is a need to reduce the “human” touch points in the process.
First4Lawyers are stopping marketing to generate RTA work, however as RTA work is generated via generic terms such as “No win, No Fee / Solicitor/s”, “Personal Injury”, we are still envisaging generating a substantial amount of enquires a month. To manage these enquires we have set up a separate division, “First4InjryClaims”.

Any RTA traffic generated to the First4Lawers website will be identified during the enquire process and passed to a new website offering www.first4injuryclaims.com, where they will be managed automatically.

Project Definition: -
To build a new website.

The Task: -
We require the development of a new website; this will consist for the following sections:

Content Requirements: -
The initial content on the website would consist of

Homepage:
Intro to website - Link to the (My Account) Link to a 3rd Party.
• About Us:
• Accident Types:
o RTA Claims
o Car Accident Claims
o Cycling Claims
o Motorcycle Claims
o Passenger Claims
o Whiplash
• Making a Claim:
• Contact us;
• My Account – this is a link to an external portal. Just a graphic / text link.
• Legal Footers – Bottom of page

(see appendix in supporting documentation)
















Technical
• Tracking codes for GA / GTM / RTap tracking code to be added.
• Ability to add new pages / sections when necessary.
• Ability to amend / all content.
• Ability to add images / video

We would need forms to capture data.

The user base: -
Individuals involved in RTA’s

Platform: -
Agnostic

Set the budget & timeframe: -
Set out timescale you envisage it would take to scope out and complete project.