Squarespace & HubSpot Specialist

CALL FOR QUOTES: Squarespace & HubSpot Specialist (Technical CRM Integration, Deliverability & Webinar Architecture)

Project Type: Fixed-Price Initial Setup (with potential ongoing campaign retainer)

Indicative Budget: Please provide a quote, or ask further questions to be able to give an accurate quote

Location: Remote

Target Start Date: Immediate (quotes close 5pm GMT Friday 6th)

Project Overview
Active Media Events (activemedia.london) is an executive event consultancy and training business working with associations, event leaders, and commercial organisers. We use Squarespace for our website, Google Workspace for business email, and HubSpot for CRM, forms, and email marketing.

We require an experienced Squarespace and HubSpot specialist to resolve email deliverability issues, configure DNS records, embed lead generation forms, and build an evergreen webinar landing page architecture with a central video hub.

Scope of Work & Deliverables
1. HubSpot CRM & Email Deliverability Fixes
DNS Authentication: Configure and verify SPF, DKIM, and DMARC records between HubSpot and Google Workspace DNS so emails reliably send from @activemedia.london rather than HubSpot shared defaults.

Marketing Contact Audit: Review and properly designate our ~2,000 existing contacts as Marketing Contacts to remove tier suppression and improve deliverability.

Site Tracking: Install and verify the HubSpot tracking script across Squarespace to capture visitor behavior and page analytics.

2. Squarespace Webinar Landing Page & UX Architecture
Evergreen Template: Build a responsive webinar landing page template at /webinars/[topic-slug] matching the activemedia.london brand style.

Form Embed: Embed frictionless HubSpot registration forms (First Name, Work Email, Organisation) capturing hidden UTM tracking parameters.

Custom Thank-You Page: Redirect registrants to a custom /webinar-thank-you page featuring an embedded calendar booking tool ("Book a 15-Minute Strategy Call") and "Add to Calendar" buttons.

Evergreen Replay Flip: Ensure the template architecture allows the registration form to flip post-event into a video replay host with presentation takeaways and a gated asset download without altering the URL or losing SEO rank.

Technical SEO: Inject Event Schema and FAQPage Schema (JSON-LD) into the page header, and configure Open Graph (OG) social card previews for LinkedIn.

3. Central Video Replay & Soundbite Hub
Resource Hub: Build a central media hub displaying 5–6 full webinar replays alongside curated 2-minute video snippets/soundbites.

Service Page Cross-Linking: Embed and cross-link relevant video soundbites into core service pages (e.g., /our-services and /training).

Quote Submission Requirements
Please include the following in your proposal:

Fixed-Price Quote: Your total fixed fee for completing the initial build and integration.

Estimated Turnaround: Expected timeline from access handover to completion.

Ongoing Retainer / Hourly Rate: Your pricing model for ongoing webinar campaign support (e.g., hourly rate, per-webinar setup fee, or monthly retainer).

Mandatory Screening Answers:

Question 1: Have you previously connected HubSpot embedded forms and tracking scripts into Squarespace? Please share 1–2 live examples.

Question 2: Briefly describe your process for configuring SPF, DKIM, and DMARC authentication for HubSpot when business email is hosted on Google Workspace.

Question 3: Have you implemented JSON-LD structured data (specifically Event and FAQPage schema) within Squarespace, and how do you ensure it validates?