Shopify Store Redesign & Conversion Optimisation

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£500(approx. $671)

Posted: 2 days ago
Proposals: 81
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Description

Experience Level: Expert

Shopify Store Improvement & Conversion Optimisation – Strong By Nature

We are looking for an experienced Shopify designer/developer to improve our existing Shopify store:
https://www.strongbynature.co.uk/

We have an established brand, existing product photography and packaging, and an existing Shopify store. We are not looking for a rebrand or a completely new visual identity.

We want to improve the existing store while retaining the Strong By Nature branding.

The main objectives are:
Improve the overall UX
Significantly improve the mobile experience
Improve homepage and product-page conversion
Make product/bundle selection clearer
Simplify the purchasing journey
Improve cart experience
Improve subscription presentation
Improve customer re-ordering
Improve site performance
Remove unnecessary friction/apps where appropriate

We have an existing redesign mockup which shows the general direction we're considering. Our existing product photography and packaging must be retained — we don't want AI-generated replacement products or generic stock imagery.

We're looking for someone who can think about conversion and customer behaviour rather than simply install/customise a Shopify theme.

Deliverables
Review/audit of current store
UX/CRO recommendations
Updated design direction
Shopify implementation
Mobile optimisation
Product-page improvements
Cart/purchase-flow improvements
Subscription UX improvements
Customer re-ordering improvements
Performance optimisation
Testing and launch

New Proposal

Clarification Board Ask a Question

Yesterday

✅ Can you share the existing redesign mockup before implementation begins?
✅ Which Shopify theme and subscription app are currently installed?
✅ Do you have current conversion/mobile analytics showing where customers are dropping off?
Tue 5:53am

How are your current products and bundles structured, and what specifically feels unclear about the existing selection process? For example, do customers need to choose between single products, bundles, subscription options, quantities, or different variants, and would you like recommendations for how these choices should be presented more clearly on product pages?

Which Shopify subscription solution/app are you currently using, and what issues have you identified with the current subscription presentation or management experience?

How would you like the re-ordering experience to work for existing customers? Do you already have customer accounts/order history functionality that should be enhanced, or would you like customers to have a prominent “Buy Again” or quick re-order option based on their previous purchases?

What are the main problems you currently see in the cart or purchasing flow? Should the cart include features such as bundle recommendations, subscription reminders, free-shipping progress, quantity controls, promotional messaging, or upsells, or should the priority be keeping the cart as minimal and distraction-free as possible?
Mon 11:04pm

A Few Questions

1. Could you please share the existing redesign mockup so I can align the implementation with your preferred direction?
2. Are there any specific Shopify apps or custom features currently being used for subscriptions, bundles, and customer re-ordering?
3. Do you have access to Shopify Analytics or GA4 data that can be shared for reviewing current conversion and mobile performance?
4. Are there any specific areas of the current store that you already feel are causing customers to drop off?
Mon 4:34pm

Hey

This sounds like a really great project. Can I ask, where is the traffic coming from, Meta or Google? If both, do you know the split?