Refresh and upgrade our website and migrate it to Wordpress.

Brief: To refresh and upgrade our current website and migrate it to Wordpress.

BuddyHub’s website is our shopfront to create awareness of our cause and explain what we do and how we do it. We want to immerse members with compelling messaging and friendly UX design to improve sign-up conversion rates. The main goal is to engage and generate sign-ups of online members who want to join our community of kindness. We need our website to be universal across different types of widgets, operating software and browsers.

Goal:
- Delight prospects and generate sign ups
- Create awareness of the cause and desire for our offering

Key stakeholders:
- Members, Referral partners, Donors

UX / Design / Content Objectives:

User flow (users to perform correct actions and reach the goal)
Improve visual hierarchy - fonts, imagery, better sizing etc.
Fully responsive (working across phones, tablets and computer)
More integrated blocks
Improve the testimonials section
Improve the F.A.Q section
Improve the key features and benefits section
Improve the team section: bios of current team and advisors (see Team & Advisors)

Integration:
Stripe payments - for all membership tiers and donations
Circle - nothing major, just a login link to their external platform
Instagram - latest posts feed
Google forms
Google Analytics

Hosting:
AWS Lightsail - need to set up a Wordpress instance
Awaiting confirmation on staging area