PPC Campaign research, creation and optimisation
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Post a project like this1527
£30/hr(approx. $38/hr)
- Posted:
- Proposals: 23
- Remote
- #2709019
- Awarded
Chartered Institute of Marketing Qualified. Paid Media Management and Training. Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads
Manchester
13289791814134362614436179933567083339542830167052876623267208625329692343108
Description
Experience Level: Intermediate
Google PPC for Internal recruitment roles
Purpose of the Campaign
To attract people to work at Prospect Health based in Harrogate to perform the following job roles
1. Experienced Recruitment Consultant
https://www.prospect-health.com/job/experienced-recruitment-consultant-jobid-j131330
2. Trainee Recruitment Consultant
https://www.prospect-health.com/job/trainee-recruitment-consultant-some-sales-experience-needed--jobid-j127947
https://www.prospect-health.com/job/sales-consultant-recruitment--jobid-j127947b
3. https://www.prospect-health.com/job/recruitment-consultant-contractor-recruitment--jobid-j127543
Budget
Keywords and costs be investigated by the PPC consultant and budget agreed after investigative work done
KPIs
1. Impressions
2. Clicks
3. CTR
4. CPC
5. Cost per conversion
6. CVR (Conversion rate)
Job Title Impressions No Clicks per week No conversions per week Conversion Rate
Recruitment Consultant TBC 10 3 30%
Trainee Recruitment Consultant TBC 15 5 33%
Investigative work to be done
• Best keywords to target and CPC per keyword
• Best way to set up the campaign = broad match/exact match/negative keywords
• Discussion on landing page and format needed to drive the best conversion rate. Possible A/B test on bespoke landing page development in Hubspot Vs landing on a job page?
Purpose of the Campaign
To attract people to work at Prospect Health based in Harrogate to perform the following job roles
1. Experienced Recruitment Consultant
https://www.prospect-health.com/job/experienced-recruitment-consultant-jobid-j131330
2. Trainee Recruitment Consultant
https://www.prospect-health.com/job/trainee-recruitment-consultant-some-sales-experience-needed--jobid-j127947
https://www.prospect-health.com/job/sales-consultant-recruitment--jobid-j127947b
3. https://www.prospect-health.com/job/recruitment-consultant-contractor-recruitment--jobid-j127543
Budget
Keywords and costs be investigated by the PPC consultant and budget agreed after investigative work done
KPIs
1. Impressions
2. Clicks
3. CTR
4. CPC
5. Cost per conversion
6. CVR (Conversion rate)
Job Title Impressions No Clicks per week No conversions per week Conversion Rate
Recruitment Consultant TBC 10 3 30%
Trainee Recruitment Consultant TBC 15 5 33%
Investigative work to be done
• Best keywords to target and CPC per keyword
• Best way to set up the campaign = broad match/exact match/negative keywords
• Discussion on landing page and format needed to drive the best conversion rate. Possible A/B test on bespoke landing page development in Hubspot Vs landing on a job page?
Martine L.
100% (6)Projects Completed
4
Freelancers worked with
3
Projects awarded
50%
Last project
26 Feb 2020
United Kingdom
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