Organic SEO, Site Clean-Up & Functionality Improvements

Hi I’ve recently rebranded and upgraded my Shopify theme, and I’m now looking for an experienced Shopify specialist to help fine-tune the site, improve functionality, and ensure everything feels cohesive and polished.

Loome Lifestyle is a slow-living brand curating handcrafted pieces from Turkey, India and Morocco, artisan-made, natural, and designed for everyday ease. The website needs to reflect that calm, elevated aesthetic while remaining clear, functional and easy for customers to navigate.

What I need help with:

Organic SEO (on-page optimisation, keywords, metadata, image alt text)

Tidying up site structure after the rebrand

Improving navigation, categories and product organisation

Enhancing overall functionality and user experience

Reviewing and refining product copy where needed

Ensuring the new theme is set up correctly and fully optimised

Light layout or visual adjustments to match brand feel

Requirements:

Proven experience with Shopify (theme setup, customisation, optimisation)

Strong understanding of organic SEO

A good eye for clean, functional, design-led brands

Ability to bring consistency and clarity to a recently rebranded site

If you’re detail-oriented, proactive, and confident working with design-led independent brands, I’d love to hear from you. Please share examples of your Shopify work and a short outline of how you’d approach this project.