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Need UX check why users don't seem to like website

  • Posted:
  • Proposals: 4
  • Remote
  • #1821979
  • Awarded
Mahmoud M.Samuel N.Mohammed A.Awais H. have already sent a proposal.
  • 5

Description

Experience Level: Intermediate
My website is an events portal currently only targeting Germany (but the UI is available in English, too). It is meant to give users a one stop website for getting to know what's going on in their city, i.e. movies, theater plays, concerts, fairs, and so on. Also search agents are available once you sign up that inform you about new stuff e.g. concerts of your favorite artist. In the future it should cover all German cities so the user would use it while travelling, too.

The website is online since 11 months now and has very few users (marketing, SEO, paid search is a different topic and of no concern here).
My main concern and where I need your help as an UX (an UI) expert is to tell me why the users who do come to the site a) don't interact a lot (only 1 to max 3 page views, no sign up etc.) and b) never return.

Please list the main mistakes I made to help me improve the site. Please no drastic changes as I cannot afford a complete redesign. If you notice anything else on the way I am very happy about feedback and criticism.

Website address is lezzgo.de

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Clarification Board Ask a Question

  • Simon S.

    Hmmm. I don't know really from the brief scan of the site on mobile phone browser - I didn't see any glaring problems- but I wouldn't be surprised if one factor is the website name itself.
    I have a cynical suspicion that the reason you have few signups and repeat visitors is that the people landing on the site are expecting something completely different. When they see it is not, er, the sort of thing that they might be guessing from the name beginning with those first letters, they head off in search of some other site to feed their sleazy desires.
    I am a bit too busy to give a full analysis of the site with a proper proposal, but apart from my thoughts above, I hope you can get a good response from People Per Hour freelancers.
    Viel Glueck

    Mark E.11 Dec 2017

    Thank you for your quick analysis. I assume you are referring to lezz being understood as lesbian. In Germany I doubt it would be read this way but internationally this might be the case although I asked two native English speakers who didn't think so. I'm not happy with the name, either, so maybe I rebrand in the future.