Fitness app website landing page

Project brief here: https://view.monday.com/9693011658-d1f283f19e8b4990ae83cb6b7551bdf7?r=use1

Project Overview

EvolveYou is a leading fitness app designed to empower women to take control of their fitness journey through structured workout programs, challenges, progress tracking, and community support. We’re undertaking a full redesign and redevelopment of our website with a bold, modern visual identity and a simple, conversion-optimised user experience.

Our new website should take inspiration from the following sites:

https://www.zing.coach/

https://www.joinladder.com/

We want the new site to:

Feel premium, empowering, and mobile-first

Drive conversions (primarily web free trials)

Communicate our brand clearly: female-focused strength training, structured programs, expert trainers

Be designed and built fully in Webflow, with future-proof, editable CMS elements

Deliverables

Complete homepage design and development in Webflow

Design and development of the template of a blog page

Responsive layout for mobile, tablet, and desktop

Animation and interaction design inspired by Zing and Ladder

Brand & Design Requirements

Tone: Confident, inclusive, expert-led

Colour Palette: Use EvolveYou brand colours (to be provided)

Typography: Clean, modern, Webflow-safe

Imagery: Use existing brand assets, use phone mockups and stock image if that is not possible

Background colour: main bg colour should be white, specific sections can be dark

Animations: Light scroll-based animation, hover effects, smooth transitions, that not interrupt of delay the user experience.

Target Audience

This site is for women aged 24–35 looking for structured fitness programs they can trust

They are likely to know at least one of the trainers in the app

Our users base is quite heterogeneous, but mainly consisting of users with some gym knowledge looking to ste up and get better results, beginners intimidated by them gym, users returning to fitness after a break, and users

They might have built an emotional relationship with one of the trainers

Brand Book

You can find it attached, it contains:

Brand guidelines

Colour scheme

Logo files (SVG/PNG)

Fonts

Screenshots or screen recordings of the app TBC

Photography/video assets if available TBC

Homepage Structure

Here’s a suggested structure for the homepage:

Hero Section

Banner on top

Bold headline

Subheadline

Main CTA (Start your free trial)

Apple reviews badge

Phone displaying the app

Featured on Section

Logos of 4 websites that featured us

Core Features

Engaging section(s) featuring key app features and benefits

Transformations

Slider of images / videos of some of our before and after user transformations. We should have 20+ available on the website. Should include name, program, and a short description

Trainers Section

Slider of core trainers with program thumbnails, with name and short description. We are going to have 4-6 trainers depending on the time of the year. The slider should not be infinite scrolling.

Take a quiz section

Lifestyle image with headline and CTA

Training styles

Strength training (our main training style), HIIT, Challenges, Pilates & Yoga

Our programs

Slider of workout programs with a short description, workout length (e.g. 45mins), goal (e.g. Build muscle), level (e.g. Beginner to Advanced), workouts per week (e.g. 3-5 times a week)

Pricing Section

To mirror current join.evolveyou.app design

FAQs

Expandable text section

Above the footer CTA

Lifestyle image with headline and CTA

Sticky CTA (mobile)

Option for always-visible download CTA on scroll

Footer