
Facebook pixel - improve event coverage for initiate checkout
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Description
Experience Level: Entry
I have a swimwear brand and I am running a lot of meta ads at the moment. I see that my event coverage for initiate checkout on my pixel is only 54% and the recommended coverage is 75% for better reporting accuracy and performance.
It's my high season now so really want this to be working as effectively as possible. See screenshot attached. Apparently i need to do event deduplication. I do not understand this however, I would like to work with someone who has experience with this and can improve my coverage rate for me so my pixel is working a lot more efficiently.
It's my high season now so really want this to be working as effectively as possible. See screenshot attached. Apparently i need to do event deduplication. I do not understand this however, I would like to work with someone who has experience with this and can improve my coverage rate for me so my pixel is working a lot more efficiently.
Victoria J.
98% (153)Projects Completed
83
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80
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Last project
5 Aug 2026
United Kingdom
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