Commercial Solar WordPress site Structured B2B Lead Gen Platform

Project Overview

We are a commercial solar installer headquartered in Scotland, delivering projects across Scotland and the wider UK.

The website will target UK SMEs requiring 100kWp to 1MWp installations, while demonstrating capability across larger commercial and multi-sector projects.

This is not a brochure site.

The website must function as:
• A structured B2B lead-generation platform
• The central SEO hub
• A high-performance PPC destination
• A corporate credibility asset for financial and procurement decision makers

All copy will be provided. We require full technical build and structured implementation.

⸻

Hosting & Environment

Hosting has been provisioned on WP Engine.

The build will take place on staging within this environment.

All domain, hosting, WordPress admin and analytics accounts will be owned and controlled by us.

Developer must be comfortable working within WP Engine environments.

⸻

Scope of Work

The appointed developer will deliver:
• WordPress build (latest stable version)
• Structured template development
• ACF implementation for custom content types
• Custom Solar Savings Calculator (per detailed technical specification)
• GA4 + Google Tag Manager integration
• Event tracking implementation
• Performance optimisation
• QA, staging and launch
• Handover documentation

⸻

Technical Requirements (Non-Negotiable)
• WordPress (latest version)
• Lightweight theme only (GeneratePress, Kadence or Astra)
• Gutenberg block editor preferred
• ACF required for structured content
• No multipurpose themes (Avada, Divi, etc.)
• Clean plugin stack
• Mobile-first approach
• Performance-conscious build
• No heavy page-builder dependency

⸻

Required Templates

Reusable templates must be created for:
• Homepage
• Solutions page
• Sector page template (ACF-driven)
• Case study template (ACF-driven)
• Funding options page
• Resources/blog template
• Solar Savings Calculator page
• PPC landing page template (minimal navigation)
• About / compliance pages
• Contact page

Templates must be scalable and editable by admin.

⸻

Solar Savings Calculator

A custom interactive calculator must be built according to a detailed technical appendix (shared following NDA).

Key requirements:
• Native HTML/CSS/JavaScript build
• No iframe embed
• Admin-editable assumptions
• Funding toggle (CAPEX / Asset Finance / PPA)
• Results displayed immediately
• Light lead capture after results
• AJAX submission
• GA4/GTM event implementation
• Fully responsive and premium in appearance

This is a structured commercial feature.

⸻

Tracking & Analytics

Must implement:
• Google Analytics 4
• Google Tag Manager

Required events:
• calculator_submit
• calculator_report_request
• form_submit
• phone_click
• CTA_click

Tracking must be tested and verified prior to completion.

⸻

Performance Expectations
• Optimised images (WebP)
• Caching compatible with WP Engine
• Clean DOM structure
• No unnecessary animation bloat
• Mobile performance considered
• Core Web Vitals conscious build

⸻

Timeline

We are seeking a quick turnaround.

Target timeline:

2-3 weeks from project commencement.

We are ready to begin immediately and will make prompt decisions.

Applicants must confirm availability within this timeframe.

⸻

Communication & Process Requirements
• NDA must be signed before full technical specification is shared.
• Initial Microsoft Teams call required before appointment.
• Weekly Teams check-in during build.
• Staging site access required for review at each milestone.
• Clear milestone approval process.

⸻

Milestone Structure
1. Architecture & Wireframes – 10%
2. Template Build – 20%
3. Calculator & Tracking – 20%
4. Performance & QA – 20%
5. Launch & Handover – 30%

Final payment released only after full verification.

⸻

Required From Applicants

Please include:
1. 2 relevant WordPress projects (B2B preferred) with involvement evidence
2. Confirmation of experience with ACF and Gutenberg
3. Confirmation of custom JS calculator experience
4. Confirmation of GA4/GTM event implementation
5. Your proposed theme approach
6. Estimated timeline
7. Confirmation you are comfortable signing an NDA and working via Teams

Generic proposals will not be considered.