Google Ads Enhanced Conversions Issue (Shopify) – Fix Required

We’re looking for an experienced Google Ads / Shopify tracking specialist to fix issues with our Enhanced Conversions setup for our eCommerce store (Chains & Sprockets niche).

Our Google Ads account is currently flagging multiple errors where enhanced conversions are not being processed correctly, which is impacting data quality and optimisation.

Current Issues

Enhanced conversions failing due to:
- Missing user-provided data (UPD)
- No valid CSS selector or JavaScript variable mapping


Missing required fields for enhanced conversions:
- First name
- Last name
- Postal code
- Country


Affected conversion actions include:
- Page View
- Add to Cart
- View Item
- Search

Examples:
- 911 / 939 conversions not processed (Page View)
- 307 / 311 not processed (View Item)
- Similar issues across other events


Current Setup
- Shopify store
- Google Ads conversion tracking via global site tag (gtag) or Google Tag Manager (please review)
- Enhanced conversions already enabled, but incorrectly configured


What We Need You To Do
- Diagnose the root cause of enhanced conversion failures
- Correctly implement Enhanced Conversions for web
- Ensure proper capture and hashing of customer data (email, name, address where applicable)

Fix or implement:
- CSS selectors OR
- JavaScript variables for user data extraction
- Ensure all required fields are passed correctly to Google Ads
- Verify that conversions are successfully processed (near 100%)
- Test and confirm everything is working in Google Ads diagnostics

Ideal Candidate

Proven experience with:
- Google Ads Conversion Tracking
- Enhanced Conversions setup & troubleshooting
- Shopify (native + GTM implementations)

Strong understanding of:
- JavaScript / data layers
- Tag Manager debugging

Able to work quickly and independently without breaking existing tracking

Deliverables
- Fully working enhanced conversions setup
- Clear explanation of what was fixed
- Confirmation (screenshots or report) showing errors resolved
- Optional: recommendations for improving tracking accuracy

Timeline: Looking for this to be resolved ASAP.

To apply please include:
- Examples of similar fixes you’ve completed
- Brief explanation of how you would approach this issue