Outstanding Tracking & PPC Issues

Bot traffic on paid search
• Under Attack Mode was triggered during a bot attack in late July, which also blocked genuine purchase tracking for ~24 hours
• A Managed Challenge remains active on site search — solve rate has been under 1%, indicating heavy ongoing bot traffic.
• Google Ads spend nearly doubled over the last 7 days while real revenue fell — likely bot-driven click waste on a campaign temporarily running Maximize Clicks (no built-in return filter).
• Needs: dedicated click-fraud protection (e.g. ClickCease) evaluated/implemented; ongoing monitoring of spend-to-revenue ratio.
Legacy GTM container cleanup
• GTM old container above is still live on the site, firing duplicate/redundant tags (base Google tag, Conversion Linker, ~35 tags with unconfigured consent settings).
• Needs: full audit and decommissioning once the new Primary conversion action is confirmed stable — not urgent, but should not be left indefinitely.