Experienced ASO Specialist iOS (Conversion & Screenshots Focus)

We’re looking for an experienced ASO specialist to help improve the visibility and conversion rate of an iOS travel planning app.

This is not a one-time gig. We’re looking for a long-term collaborator who understands ASO deeply and works with clean, sustainable strategies (no fake reviews, no black-hat tactics).

About the app

The app helps users plan trips visually, build itineraries, and navigate them in real time using maps. Conversion optimization (especially screenshots and messaging) is a top priority.

What we’re looking for
• Proven experience with iOS App Store Optimization
• Strong focus on conversion rate optimization (CVR)
• Experience with screenshot strategy & messaging
• Data-driven mindset (metrics, hypotheses, testing)
• Clear communication and structured approach

Scope of work (initial phase)
• ASO audit focused on conversion bottlenecks
• Screenshot strategy (order, messaging, hooks)
• Keyword & positioning analysis
• Clear roadmap with priorities and expected impact

Important requirements
• No fake, incentivized, or purchased reviews
• No bots or black-hat ASO techniques
• Ability to explain why each change matters
• Willingness to share examples of past work or measurable results

Nice to have
• Experience with travel, mapping, or productivity apps
• Familiarity with ASO tools (AppTweak, Sensor Tower, Mobile Action, etc.)
• A/B testing experience (Apple Search Ads or store experiments)

How we’ll evaluate you

We care more about how you think than buzzwords.
Please include in your proposal:
1. 1–2 examples of apps you’ve worked on and what improved
2. Your approach to improving screenshot conversion
3. How you usually measure ASO success

Looking forward to working with someone who treats ASO as a product growth discipline, not just keyword stuffing.