GoHighLevel (GHL) Specialist: CRM Builds and Automations

We are a UK marketing agency running done-for-you client acquisition for service businesses. We build and manage GoHighLevel systems that turn leads into booked appointments and closed deals. We are looking for a GHL specialist to take ownership of all our sub-account builds and automations.

The role
You will be the person who builds our client CRM systems end to end and gets them live quickly. Our standard client build looks like this, so you need to be comfortable owning all of it:

Multi-stage sales pipelines (our typical build runs to a seven-stage pipeline with clean stage logic)

Workflow automations: speed-to-lead, lead routing and notifications, appointment reminders, no-show recovery, long-term nurture, and database reactivation campaigns

Email, SMS & Whatsapp sequences that are properly wired to triggers and pipeline stages

Calendar and booking setup with confirmations, reminders, and round-robin where needed

Funnels, landing pages, forms, surveys, and trigger links inside GHL

Stripe integration for payments and checkout

Snapshot creation and deployment so we can replicate proven builds across new clients fast

Reporting dashboards so clients can see what is happening

Technical setup: A2P 10DLC registration, Twilio phone, and email sending (Mailgun / LC Email) verification

Must-haves

Demonstrable agency-level GHL experience at the sub-account level (you must be able to show us real accounts you have built)

Fast and accurate. You can take a brief or a Loom and turn it around quickly without hand-holding, and you do not leave broken automations behind you

Strong command of automation logic: triggers, if/else, conditions, wait steps, custom values, and custom fields
Reliable communication and deadline discipline

Strong written English for the copy that lives inside sequences and bots

Nice-to-haves

Conversation AI / chatbot build experience

How to apply (please read)

Start your message with the word GHL-READY so I know you have read this properly. Copy-paste applications get ignored.

Shortlisted freelancers will be asked to complete a small paid test build before any ongoing work is agreed.

This is ongoing work for the right person, not a one-off.