Magento 2.4 SEO Recovery and Cleanup

Since the last developer could not manage to do the job this is now added to the list again.

1. API Work
- Fix the default API to ensure it mirrors the discount information from the custom API.
- Troubleshoot why the second API does not show discounts for the same products.
- Address any API-related issues that affect SEO performance.

2. Internal SEO Cleanup (4-7 hours):
- Fix invalid HTML elements in the pages.
- Resolve canonical issues, pagination, and meta tag discrepancies.
- Correct internal response codes (4xx errors) and missing header tags (H1, etc.).
- Update and clean up page titles and duplicate issues.

3. Google SEO Issue Fixes (1 day approx.):
- Resolve blocked URLs, canonical tag errors, and noindex tags.
- Fix redirects, 403/404 errors, and server-side (5xx) errors.
- Address any remaining duplicate canonical issues that Google identified.

4. Post-Cleanup Monitoring (Ongoing):
- While the bulk of the work is straightforward and should be completed within 2 days, ongoing monitoring and adjustments will be necessary to help the site rank properly over time.
- Track the site in Google Search Console and SEO tools to ensure all issues have been resolved and the site is indexing correctly. DA must grow fast. We have a backlink builder doing his job too.

5. Key Clarifications:
- This is a short-term project. Anyone suggesting this will take weeks is overestimating the work. Cleaning up the current list of internal and Google SEO issues should take no more than 2 days for a skilled Magento 2.4 SEO expert.
- While long-term ranking improvements will take time, the initial cleanup of these technical issues is simple and should be completed efficiently.

6. Internal Issues List:
- Validation: Invalid HTML Elements in – 71 Pages
- Canonicals: Non-Indexable Canonical – 1 Page
- Pagination: Pagination URL Not in Anchor Tag – 1 Page
- Response Codes: Internal Client Error (4xx) – 23 Pages
- Pagination: Non-Indexable – 1 Page
- Canonicals: Canonicalised – 3 Pages
- Canonicals: Outside – 19 Pages
- Page Titles: Over 561 Pixels – 9 Pages
- Page Titles: Over 60 Characters – 10 Pages
- H1: Missing – 13 Pages
- Page Titles: Below 200 Pixels – 8 Pages
- Canonicals: Missing – 33 Pages
- Page Titles: Duplicate – 24 Pages
- Images: Over 100 KB – 46 Pages
- Page Titles: Below 30 Characters – 15 Pages
- H1: Multiple – 1 Page

7. Google Issue List:
- Blocked by robots.txt – Failed – 921 Pages (we are removing a lot of idiotic indexing here so it is OK, as usual you must adjust it)
- Excluded by ‘noindex’ tag – Failed – 341 Pages
- Alternate page with proper canonical tag – Failed – 168 Pages
- Duplicate without user-selected canonical – Failed – 38 Pages
- Crawled - currently not indexed – Failed – 871 Pages
- Duplicate, Google chose different canonical than user – Failed – 2 Pages
- Page with redirect – Not Started – 37 Pages
- Blocked due to access forbidden (403) – Not Started – 5 Pages
- Not found (404) – Started – 2,360 Pages (clarification: I had just added redirects to all; that is why it says started)
- Server error (5xx) – Started – 215 Pages
- Soft 404 – N/A – 0 Pages
- Discovered - currently not indexed – Passed – 3 Pages