I need to increase my Adsense revenue.
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Description
Experience Level: Intermediate
Last year we updated our wwww.perennials.com website. This was done because of Wordpress updates. Since that was done, our revenue has gone down.
For example, I did a bit more reviewing and note that we no longer have any revenue from the Wordpress Channel, only leaving three Channels of revenue:
Newsletter signup page (trivial)
Advanced Search page (not much more)
Perennial Profile (the bulk of the ads)
YTD Perennial Profile: 2.0M views, 1.6M impressions
Last YTD Per Profile 1.8M views, 1.8M impressions
So, views are up, impressions are down and revenue is down by almost half.
I also note that when I browse perennials.com myself, some of the ads seem very poorly matched. For example, landscape firms located thousands of miles away should not have ads appearing to me.
I need to spend a few hours of an Adsnese expert's time to discover what I can do to bring my revenue back up to what is was before.
For example, I did a bit more reviewing and note that we no longer have any revenue from the Wordpress Channel, only leaving three Channels of revenue:
Newsletter signup page (trivial)
Advanced Search page (not much more)
Perennial Profile (the bulk of the ads)
YTD Perennial Profile: 2.0M views, 1.6M impressions
Last YTD Per Profile 1.8M views, 1.8M impressions
So, views are up, impressions are down and revenue is down by almost half.
I also note that when I browse perennials.com myself, some of the ads seem very poorly matched. For example, landscape firms located thousands of miles away should not have ads appearing to me.
I need to spend a few hours of an Adsnese expert's time to discover what I can do to bring my revenue back up to what is was before.
John S.
100% (1)Projects Completed
1
Freelancers worked with
1
Projects awarded
100%
Last project
12 May 2018
Canada
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