Funnel Architect Required Education Platform

I am building an education platform with a fully defined brand identity, visual system, and UI design.
The website has been implemented, and the visual layer is now locked.

I am now seeking a Funnel Architect to design the user journey, pathway logic, and conversion structure that will sit on top of the existing UI.

This is a systems and behavioural architecture role — not a design, development, marketing, or copywriting role.

If you are a marketer, copywriter, designer, or developer who “also does funnels,” this will not be a fit.

I am looking for someone who thinks in behavioural flows, decision points, and structured journeys.

Platform Context

The platform serves three distinct audiences:

Parents

Students

Schools

Each audience pathway already exists visually.
Your role is to design how users move through them:

Entry → Action → Outcome

No visual changes.
No copywriting.
No redesign.

What You Will Do

You will design the system architecture for the following:

1. User Journey Architecture

Define the complete journey for each pathway (Parents / Students / Schools) from entry point to exit point.

2. Pathway Logic

Design:

how each pathway starts

how it branches

where it converges (if at all)

how it exits

Each pathway must have clear intent, logic, and behavioural structure.

3. CTA Behaviour Design

Define what happens when users click:

“Get Started”

“Book a Call”

and other primary actions

You are designing behaviour and logic, not buttons or copy.

4. Funnel Structure

Design the system for:

lead flow

booking flow

follow-up logic

conversion sequence

No implementation required.

5. Tool Stack Recommendation

Advise on:

booking tools

form stack

CRM logic

automation approach

Design the system. Do not build it.

6. Handover Pack

Produce a clean, implementation-ready handover including:

funnel map

pathway logic diagrams

CTA behaviour specifications

integration map

structured documentation for the build team

Out of Scope (Non-Negotiable)

You will not:

redesign UI

suggest visual changes

rewrite copy

create messaging

implement anything

optimise funnels

run marketing strategy

interpret analytics

This role is architecture only.
Good architects design systems.
They do not redesign houses.

What I Am Looking For

You must:

be comfortable working from an existing UI and brand system

think in journeys, not pages

be precise, structured, and disciplined

respect scope boundaries

design for real-world implementation, not theory

If you are primarily a marketer, designer, or developer, this role will not be a fit.

Deliverables

Full funnel map

Pathway logic for Parents / Students / Schools

CTA behaviour specification

Tool stack recommendation

Integration map

Implementation handover document