Blog content on Microsift Office 365 and Migration
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$12
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Description
Experience Level: Intermediate
Blog Content Copywriting Brief
1: Your details
Organisation’s name Zephyr Consulting (Wellington) Limited
Contact name Selena Goh
Monday – Thursday)
Date brief is being submitted
Organisation details
Zephyr is an independent, New Zealand owned and operated organisation that offers a comprehensive range of Managed IT and specialised Business Consulting services in Wellington.
Our main activity is in Business & ICT Consulting. But we also provide ICT Managed Services and infrastructure support for small/medium sized organisations where we essentially become the IT department of the business.
2: Your Project
Briefly describe the overall project that the copy will be a part of. Zephyr is a licence provider of Office 365 and also a provider of migration services for email and SharePoint.
http://www.zephyr.co.nz/office365
http://www.zephyr.co.nz/office365?migration-plans
This copy is part of an overall campaign to push Office 365 as a cloud solution to small/medium organisations and also bringing the attention to Zephyr’s range of specialist migration services. And ultimately our other range of ICT Managed Services.
What do you want the piece of communication to achieve? To highlight the benefits of Office365 for organisations, but also the risks and pitfalls of taking on the task of migrating the files themselves.
This is where Zephyr could assist, as the provider of migration expertise.
3: Your Audience
Who is your audience? (or, who do you want to talk to?)
General Manager of a small medium organisation in New Zealand seeking ways to step up their tech capability, improve efficiency, productivity and collaboration for staff members across the organisation.
4: Your Content
What are the key messages that the copy needs to communicate?
1. Benefits of Office 365
2. Migrations pitfalls
3. Zephyr for Office 365 migration services
What is your call to action?
Contact Zephyr to discuss if Office 365 solution is right for their organization and to enquire about our migration services.
What is the single most important point that the copy must communicate?
Zephyr is a trusted provider of specialist skills and experience to migrate my Office 365 smoothly.
Outline your brand’s tone of voice
Our tone is warm and casual, open and approachable.
We’re informative in our content but not in a stuffy sense.
5: And finally…
Is there anything else you’d like your writer to know? Please refer “Zephyr” as “Zephyr Consulting” to prevent confusion with a similar named software testing tool operating in the market.
Selena G.
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Last project
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New Zealand
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