UK-Based Social Media Ads Expert – Campaign Setup & Remarketing

We’re looking for a UK-based paid ads expert to help set up and optimise our launch campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube).

About the Project

We’re launching a new platform called UK Planning Gateway – a simpler, faster way for homeowners and architects to submit planning applications.

We want to:

Set up cold and warm traffic campaigns
Implement full-funnel remarketing so users see our ads across multiple platforms after visiting our site or joining our list
Ensure all tracking, pixels, and audiences are properly configured

Note: All ad creatives (static and animated) will be provided by a separate designer. You’ll be working with them to ensure correct formats and placements.

-What You’ll Do

Build Meta and Google Ads campaigns from scratch (Search, Display, YouTube, Facebook/Instagram)
Install and configure Meta Pixel, Google Tag Manager, and GA4
Create and manage custom audiences and remarketing flows
Advise on ad structure, targeting, and performance optimisation
Liaise with our designer to make sure ad creatives meet platform best practices

-Ideal Candidate

Based in the UK
Proven track record with paid campaigns across Meta and Google
Experience setting up and optimising retargeting campaigns
Confident with tracking setup (GTM, GA4, conversion events)
Familiar with campaigns for online platforms, SaaS, or digital services

Budget & Timeline

Initial setup budget: £250–£500
Potential for monthly management work
Start ASAP

To Apply, please share:

1. A summary of relevant campaigns (especially remarketing or SaaS)
2. Confirmation you’re UK-based
3. Your availability this week for a quick video call