Starting a new Company marketed via Instagram

I am looking for someone to consult on strategy, logo and all around starting my new work from home business. I have been working in childcare as a consultant, Sleeptrainer, manager, tutor and overall person to implement and facilitate new infrastructure into people’s private homes. I am looking to build an Instagram page offering weekly and monthly schedules on supporting kids at home with daily activities, routines, lesson planning etc. looking to offer different packages, creating a questionnaire which parents fill out about goals, children’s shortcomings, what they hope for etc. need someone to ideally help with all of it but especially consult on how to do all this via Instagram. Payment platforms, is a website necessary etc.