Social Media Strategy Fashion Jewelry Brand

We are COT Bijou, a creative, colorful, and fashion-forward accessories brand based in Mexico, currently building our online presence. We're looking for a passionate and experienced social media strategist/content creator to help us elevate our brand across platforms (mainly Instagram, TikTok, and Pinterest).

What we need:
We’re looking for someone who can take ownership of our social media for one month (opportunity for long term) and deliver the following:

1. Social Media Marketing Research & Strategy
Conduct research on similar brands, market trends, and successful content strategies in the fashion/accessory niche.
Identify relevant hashtags, post formats, and timing.
Define content pillars and tone of voice aligned with our brand (fun, confident, bold, fashion-forward).
Set goals (growth, engagement, conversions) and propose the structure for a 1-month strategy.
2. Content Plan & Creation (1 month)
Build a 30-day content calendar: including post types, captions, and suggested visuals or video directions.
Create the actual content: carousels, reels concepts, captions, hooks, etc. (we will provide product photos & brand assets).
Propose ideas for reels or stories aligned with trending formats and our brand voice.
Optimize content for reach and engagement based on the research.
3. Performance Tracker & Results Analysis
Create a simple and clear performance tracker template (Google Sheets or Notion).
At the end of the month, provide a performance report: growth metrics, engagement, what worked well, what can be improved.

Include insights and actionable recommendations for the next month.
What we’re looking for:
Experience in fashion/lifestyle brands or creative product-based businesses.
Strong copywriting skills (English and/or Spanish preferred).
Up to date with social media trends (especially on Instagram & TikTok).
Creative eye and ability to match our playful, bold aesthetic.
Proactive, strategic, and fun to work with.

Portfolio required
To be considered for this project, please share a portfolio or examples of previous work. We’re especially looking for someone whose style and creativity match the tone and identity of COT Bijou.

Deliverables:
1 Social Media Strategy Report (PDF or deck)
1-Month Content Calendar with copy + creative suggestions
Editable content files (Google Doc, Canva, or similar)
1 Performance Tracker (Google Sheet)
1 Summary Report with recommendations
Timeline:

Start: ASAP
Deadline for strategy + calendar: Within 1 week of project start
Ongoing support for performance tracking throughout the 30-day period
Let us know why you’d be a great fit and don’t forget to include your portfolio or sample accounts you’ve worked with. We can’t wait to find someone who’s just as obsessed with aesthetic + strategy as we are!