Social Media Strategy and Management in Construction Sector

My client is a UK-based manufacturer of innovative, patented glass doors and window products for high-end residential and commercial properties. We're seeking an experienced social media manager to develop and execute a comprehensive social media strategy that showcases our premium architectural solutions.
Key Responsibilities:

Develop and implement a cohesive social media strategy aligned with our brand positioning
Create engaging content that highlights our unique frameless glass products, including doors, windows, balustrades, and porches
Showcase our completed projects through high-quality photography and video content
Engage with architects, interior designers, and high-end property developers
Build our presence across LinkedIn, Instagram, Pinterest, and other relevant platforms
Monitor engagement, analyse performance metrics, and optimise content strategy
Collaborate with our team to align social media with overall marketing objectives

Required Skills and Experience:

3+ years of social media management experience, preferably in luxury, architecture, or design sectors
Proven track record of growing brand awareness and engagement
Strong understanding of social media best practices and platform-specific requirements
Excellent visual eye and ability to maintain premium brand aesthetics
Experience with social media management tools and analytics
Strong copywriting skills with perfect written English
Photography and basic video editing skills
Understanding of or interest in architecture and interior design

Deliverables:

Monthly content calendar
Weekly posting schedule across all platforms
Monthly performance reports and analytics
Growth strategy recommendations
Community engagement and response management

Budget: £300-£500 per month (20-25 hours)
This is an ongoing position with potential for growth. The ideal candidate will have experience promoting premium products or services and understand how to reach and engage with our target audience of architects, designers, and high-end property owners.
Please include in your proposal:

Examples of similar luxury/architectural brands you've managed
Your approach to growing engagement in the architectural/design sector
Ideas for showcasing our unique product features and benefits
Your experience with visual content creation and curation

Location: UK-based preferred but will consider remote candidates in compatible time zones.