Social media marketing & competition

Estimated duration: not set
Description: Selection task:

Newly established ecommerce website in the gift market– wants to create a community and would like to run a competition to do so where the prize will be his and her bathrobes (Superman & WonderWoman).


Decide on which platform(s) you would recommending executing this competition, how the competition would run including duration, how winners would be selected and create a sample post to launch this competition

We will select a suitable person once we have seen proposals regarding the above.

Medium term:

The task involves focusing on the development and implementation of successful Social Media Marketing campaigns initially across Facebook & Twitter with a view to expanding into additional channels. The key focus will be to create, manage and grow a community.

Other tasks:

* Keep the blog up to date / define blog content areas which would be beneficial for the social community and promote content in these channels
* Create a brand strategy for the social space
* Manage content development including writing blogs & running competitions
* Produce weekly reports, recommendations and improvements
* Create the 'social calendar' and decide what will be posted on the various different mediums on specific dates / gift buying periods

The person must:

* Be Creative; Provide innovative ways of engaging and creating a community
* Be Analytical; Reporting back on the performance of channels
* Be Strategic; - Be able to put in place a Social Media & Community plan and always be forward thinking
* Have experience working for a successful digital brand in growing their community
* Be able to understand, maintain and develop the companies tone of voice
* Be fun

The role is well suited to someone who wants to get stuck in and take ownership to work directly with the Directors to truly create and transform this brand. We are not looking for a Senior member of the team but someone who wants to own this space and grow their own experience.

We will also work with someone on a retained basis to keep these channels active.